Chuck Norris Debuted the Roundhouse Provisions brand
Grace Mahas — April 14, 2022 — Lifestyle
References: roundhouseprovisions & youtube
In light of the global pandemic and supply chain shortages, consumers are more aware of the dangers of food scarcities -- cue the new emergency preparedness food brand Roundhouse Provisions. Launched by action hero Chuck Norris, the company's first product at launch is an Emergency Food Supply Kit. The food is easy to prepare, requiring only water and heat. Moreover, the meals all feature high-quality ingredients. Meal options include spicy Habanero Chili, Baked Potato Cheese Soup, Creamy Pasta Primavera, Chicken Flavored Teriyaki with Rice, and more.
“Food access instability caused by job loss, the pandemic, and natural disasters is at an all-time high. Roundhouse Provisions provides you peace of mind and helps make sure you’re always prepped and ready no matter what comes next. They use delicious, high-quality ingredients that help you and your family stay strong and ready to tackle any situation, in any location, any time without notice,” said Norris.
Image Credit: Roundhouse Provisions
“Food access instability caused by job loss, the pandemic, and natural disasters is at an all-time high. Roundhouse Provisions provides you peace of mind and helps make sure you’re always prepped and ready no matter what comes next. They use delicious, high-quality ingredients that help you and your family stay strong and ready to tackle any situation, in any location, any time without notice,” said Norris.
Image Credit: Roundhouse Provisions
Trend Themes
1. Emergency Preparedness Food - The global pandemic has created demand for high-quality emergency preparedness food brands, providing disruption opportunities to the food industry to compete in this space.
2. Easy-to-prepare Meals - Consumers value convenience and ease of cooking; creating easy-to-prepare meals for emergency preparedness can provide innovation opportunities to the food industry.
3. Celebrity-endorsed Brands - Celebrity endorsements can increase brand awareness and trust, creating partnership opportunities between food brands and celebrities for this unique market.
Industry Implications
1. Food Production - Food production companies can compete in the emergency preparedness market by creating high-quality and easy-to-prepare meals for consumers looking for preparedness options.
2. Convenience Stores - Convenience stores can leverage emergency preparedness food brands to provide an added layer of security for their customers, creating disruption opportunities in the retail industry.
3. Celebrity Marketing - Celebrity marketing agencies and talent management companies can work with emergency preparedness food brands to create low-cost marketing campaigns targeting their niche audience.
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