Pinkie Farm Has Launched Essential Food Kits for £25 Each
Michael Hemsworth — April 5, 2020 — Business
References: pinkiefarm & talkingretail
The COVID-19 pandemic has seen consumers scrambling to keep their pantries and refrigerators well-stocked, which is seeing new initiatives being launched like these food kits from Pinkie Farm. The independent Nisa retailer in Musselburgh has launched the new kits that will retail for £25 each, which come packed with milk, eggs, bacon, various fruits and vegetables, a steak pie, a multipack of crisps and even a few sweet treats. Interested consumers can place their order via email to have the delivery made by store staff free of charge.
Pinkie Farm Managing Director Dan Brown spoke on the new food kits saying, "The contents of the kits are aimed at feeding two to three people and are compiled of the products we have been asked for regularly over the last week or so. Initially the kits can’t be altered or added to, as this will significantly decrease the number of people we’ll be able to help with the resource we have. We will however be looking to expand our capabilities over the coming weeks to allow customers to order products more freely.”
Pinkie Farm Managing Director Dan Brown spoke on the new food kits saying, "The contents of the kits are aimed at feeding two to three people and are compiled of the products we have been asked for regularly over the last week or so. Initially the kits can’t be altered or added to, as this will significantly decrease the number of people we’ll be able to help with the resource we have. We will however be looking to expand our capabilities over the coming weeks to allow customers to order products more freely.”
Trend Themes
1. Increased Demand for Pre-packed Food Kits - The COVID-19 pandemic has created a surge in consumer demand for convenient pre-packed food kits, providing an opportunity for food retailers to meet this need.
2. Expansion of Essential Food Delivery Services - Independent retailers like Pinkie Farm are launching essential food kits and offering free delivery, highlighting the potential for expanding essential food delivery services during times of crisis.
3. Customizable Food Kits with Delivery Options - As Pinkie Farm looks to expand their capabilities, there is an opportunity to develop customizable food kits with options for customers to alter or add to their orders and choose different delivery methods.
Industry Implications
1. Food Retail - The food retail industry can capitalize on the trend of pre-packed food kits by offering a variety of options to meet consumer demand for conveniently packaged and delivered food.
2. Grocery Delivery - Grocery delivery services can leverage the expansion of essential food delivery services and partner with independent retailers to provide essential food kits to consumers.
3. Meal Kit Subscription - Meal kit subscription companies can innovate by offering customizable food kits with delivery options, catering to customers' specific preferences and dietary needs.
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