Rollout Design Uses Oversized Arrows in Fruitridge Project
Christopher DeLuca — June 30, 2011 — Pop Culture
Rollout Design always seems to create wall art that is the focal point of any room, and its project with the Fruitridge Health and Wellness Collective is no different. The wall art that that was employed feels very much inspired by the Where's Waldo series: the graphic consists of a red background with oversized white arrows.
The arrow art that Rollout Design came up with for this project serves well aesthetically as well as functionally, as the arrows direct people to the check-in and purchase area. Check out more great examples of the brand's work on the Rollout Design website.
Implications - Now that the credit markets have recovered, consumers have a strong inclination to express themselves. Youth consumers in particular want to associate themselves with brands that finds ways to differentiate themselves from their competition in significant ways. Companies should focus on communicating what makes their brand compelling to this demographic.
The arrow art that Rollout Design came up with for this project serves well aesthetically as well as functionally, as the arrows direct people to the check-in and purchase area. Check out more great examples of the brand's work on the Rollout Design website.
Implications - Now that the credit markets have recovered, consumers have a strong inclination to express themselves. Youth consumers in particular want to associate themselves with brands that finds ways to differentiate themselves from their competition in significant ways. Companies should focus on communicating what makes their brand compelling to this demographic.
Trend Themes
1. Oversized Arrow Art - Opportunity for designers to expand on the trend of oversized arrow art as a functional and aesthetic design choice.
2. Functional Wall Art - Disruptive innovation opportunity for designers to create functional wall art that serves a purpose beyond aesthetics.
3. Youth Consumer Expression - Opportunity for companies to focus on communicating their unique value proposition to youth consumers who have a strong inclination to express themselves.
Industry Implications
1. Interior Design - Opportunity for interior designers to incorporate functional and aesthetic wall art in commercial and residential spaces.
2. Branding and Marketing - Opportunity for brand and marketing agencies to communicate the unique value proposition of their clients' brands to youth consumers.
3. Art and Design Retail - Disruptive innovation opportunity for art and design retail stores to offer functional wall art that serves a purpose beyond aesthetics.
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