The Roe & Co Coffee Stout Cask Finish is Aged in Guinness Barrels
Michael Hemsworth — October 12, 2022 — Marketing
References: shop.roeandcowhiskey & coolmaterial
The Roe & Co Coffee Stout Cask Finish has been created in collaboration with the Guinness Brewery as a distinct spirit for consumers to enjoy on its own or in their choice of recipe. The spirit is part of the distillery's Cask & Keg small batch series and features the whiskey aged in Guinness Open Gate Brewery's Coffee Stout casks to impart a distinct flavor profile. This is reported to have notes of vanilla, ginger, caramel and freshly ground coffee for a much more complex taste on the palate.
The Roe & Co Coffee Stout Cask Finish features a 46% ABV and isn't chill filtered. The limited release isn't available in the US just yet, but is priced at $59 per bottle.
The Roe & Co Coffee Stout Cask Finish features a 46% ABV and isn't chill filtered. The limited release isn't available in the US just yet, but is priced at $59 per bottle.
Trend Themes
1. Beer Barrel-aged Spirits - Crafting spirits that utilize used beer barrels for flavor and aroma profiles for a unique, bold, and complex taste.
2. Collaborations with Beverage Manufacturers - Partnering with notable breweries and distilleries to create distinctive blend releases for niche markets.
3. Small Batch Craft Spirits - Creating limited edition spirits in small batches to provide customers with a rare, distinctive drinking experience.
Industry Implications
1. Breweries - Breweries can repurpose used barrels, such as the coffee stout casks in this example, to generate additional profits; and manufacture spirits to expand their offerings and offer an added value product to their customers.
2. Distilleries - For distilleries, using beer barrels offers a new avenue for flavor creation and a chance to reach a diverse audience and tap into a new market segment.
3. Alcohol Distribution - Distribution companies have a new range of products to offer their customers, which caters to the growing market for unique and high-quality small batch craft spirits and facilitates collaborations within the beverage industry.
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