The Devils River Coffee Bourbon Whiskey is Made in Small Batches
Michael Hemsworth — June 17, 2020 — Marketing
References: devilsriverwhiskey & trndmonitor
The Devils River Coffee Bourbon Whiskey is a new offering from the brand that will offer consumers a premium option to enjoy when looking to enhance their favorite cocktails. The spirit is made with a dark Vienna Roast coffee that was chosen because of its complexity and compatibility with the brand's premium bourbon whiskey. The product is infused with 100% blue weber agave nectar for a natural sweetness that further balances the profile of the spirit.
Co-Founder and Distiller of Devils River Whiskey Mike Cameron spoke on the new Devils River Coffee Bourbon Whiskey saying, "We believe coffee and whiskey are natural companions. Both have intense character and intricate processes. We decided to take on the challenge of marrying these two beverages into one sinfully smooth whiskey. With our emphasis on quality and technique, they're a match made in bourbon whiskey heaven."
Image Credit: Devils River Whiskey
Co-Founder and Distiller of Devils River Whiskey Mike Cameron spoke on the new Devils River Coffee Bourbon Whiskey saying, "We believe coffee and whiskey are natural companions. Both have intense character and intricate processes. We decided to take on the challenge of marrying these two beverages into one sinfully smooth whiskey. With our emphasis on quality and technique, they're a match made in bourbon whiskey heaven."
Image Credit: Devils River Whiskey
Trend Themes
1. Premium Coffee-infused Spirits - There is an emerging trend of infusing premium spirits, such as bourbon whiskey, with high-quality coffee to create unique flavor profiles.
2. Balancing Complexity and Sweetness - Brands are experimenting with ingredients like agave nectar to add natural sweetness and balance to spirits, enhancing the overall flavor experience.
3. Collaboration Between Coffee and Whiskey - The combination of coffee and whiskey is gaining popularity as beverage creators explore the synergy between these two intense and complex flavors.
Industry Implications
1. Craft Spirits - Craft distilleries can capitalize on the trend of coffee-infused spirits by experimenting with different coffee beans and techniques to create unique products.
2. Coffee Roasters - Coffee roasters can explore partnerships with distilleries to supply high-quality coffee beans for infusion, tapping into the growing demand for coffee-infused spirits.
3. Beverage Mixology - Bartenders and mixologists can incorporate coffee-infused spirits into their cocktail creations, offering customers innovative and flavor-packed experiences.
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