Venezuela's Capybara Is Double The Price of Beef
Cool Hunter — March 24, 2007 — Unique
References: slashfood
Eating meat is pretty gross to the vegetarians and vegans amongst us. But the thought of eating a rodent has got to be revolting to just about anyone... or does it?
In Venezuela, their largest rodent, the capybara is a much sought-after delicacy and it costs almost double that of beef. Described as tasting like rabbit (not chicken, this time!), the capybara is difficult to hunt, thereby adding to it's high price tag.
Implications - Consumers enjoy the novelty of trying different types of food delicacies because it offers them an adventurous experience at a modest price. Corporations looking to appeal to consumers may similarly provide items and services that satiate consumer desire for adventurous experiences. Like the food example, however, companies need to be weary of keeping costs low if they're to attract the business of consumers.
In Venezuela, their largest rodent, the capybara is a much sought-after delicacy and it costs almost double that of beef. Described as tasting like rabbit (not chicken, this time!), the capybara is difficult to hunt, thereby adding to it's high price tag.
Implications - Consumers enjoy the novelty of trying different types of food delicacies because it offers them an adventurous experience at a modest price. Corporations looking to appeal to consumers may similarly provide items and services that satiate consumer desire for adventurous experiences. Like the food example, however, companies need to be weary of keeping costs low if they're to attract the business of consumers.
Trend Themes
1. Exotic Delicacies - Opportunities for offering unique dining experiences to consumers seeking novelty and adventure.
2. High-end Meat Market - Potential for targeting affluent consumers with a taste for rare meats and willingness to pay a premium.
3. Sustainable Hunting - Opportunities for ethical and sustainable hunting practices in the meat industry to appeal to consumers concerned with environmental impact.
Industry Implications
1. Food and Beverage - Restaurants and food producers can explore offering new and exciting delicacies, potentially at a higher price point.
2. Meat Production - Producers of rare meats, such as capybara, have an opportunity to market to affluent consumers and to develop sustainable hunting practices.
3. Adventure Travel - Tourism companies can offer unique and exotic food experiences as part of adventure travel packages.
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