The 'Roar' Katy Perry Teaser Video Mourns Her Past Albums
Laura McQuarrie — August 10, 2013 — Pop Culture
References: style.mtv
The 'Roar' Katy Perry teaser video pays tribute to the pop star's previous albums by throwing them a funeral. The funeral's attendees include girls in brightly-colored purple wigs wearing heart-shaped bows and Katy Perry, who traded in the candy-colored attire she wore for the music videos and performances of songs off of 'California Gurls' for sombre and all-black funeral attire.
Another teaser video includes more bold moves like setting the blue wig she wears on the cover of 'California Gurls' on fire and watching it burn -- quite abruptly putting an end to her "Teenage Dreams."
With the release of 'Roar' on August 12th, Katy Perry is literally amping up her new album and single by announcing the "death" of her previous albums with this teaser video.
Another teaser video includes more bold moves like setting the blue wig she wears on the cover of 'California Gurls' on fire and watching it burn -- quite abruptly putting an end to her "Teenage Dreams."
With the release of 'Roar' on August 12th, Katy Perry is literally amping up her new album and single by announcing the "death" of her previous albums with this teaser video.
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3. Entertainment Industry - Disruptive innovation opportunity: Embracing the use of theatrical and attention-grabbing strategies to create buzz and generate excitement for new releases, including films, music, and performances.
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