Atypical's Roadrunner Collection Includes Three New Models
Joey Haar — November 14, 2017 — Art & Design
References: atypical.it
In the 1980s, Italian cars rode the perfect line between class and performance, and that's exactly the ethos that Atypical is trying to capture with its new Roadrunner Collection. The three skateboard designs are directly inspired by the Italian race cars of the 80s, taking a note from the skateboard design studio's location in Monza, Italy — the city that houses the historic national circuit.
The Roadrunner Collection consists of three boards with the same design in three different colorways: seafoam, pale yellow, and beige; eggshell, pink, and navy blue; and sky blue, pale orange, and off-white. Those designs all emblazon a solid ash, varnished, hand-made deck, and each of the boards also comes with white wheels and Abec 7 bearings.
The Roadrunner Collection consists of three boards with the same design in three different colorways: seafoam, pale yellow, and beige; eggshell, pink, and navy blue; and sky blue, pale orange, and off-white. Those designs all emblazon a solid ash, varnished, hand-made deck, and each of the boards also comes with white wheels and Abec 7 bearings.
Trend Themes
1. Retro-inspired Design - Disruptive innovation opportunity: Create products that combine nostalgic design elements with modern functionality.
2. Automotive Influence - Disruptive innovation opportunity: Infuse automotive aesthetics and performance attributes into non-traditional products.
3. Location-inspired Collections - Disruptive innovation opportunity: Develop product lines that are directly influenced by the unique characteristics of a specific location.
Industry Implications
1. Skateboard Manufacturing - Disruptive innovation opportunity: Integrate high-quality materials and craftsmanship techniques from different industries to enhance skateboard design.
2. Automotive Accessories - Disruptive innovation opportunity: Create stylish accessories inspired by the design elements of iconic automobiles.
3. Fashion and Lifestyle - Disruptive innovation opportunity: Collaborate with designers and brands to create fashion-forward products influenced by automotive and skateboarding culture.
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