The Baileys Marbled Celebration Cake is for Adults Only
Michael Hemsworth — September 5, 2020 — Marketing
References: finsburyfoods & foodbev
The Baileys Marbled Celebration Cake is an adults-only dessert option that is perfect for those with a penchant for premium liqueurs to pick up when craving something sweet. The cake was created by the Finsbury Food Group in collaboration with Diageo and starts off with a chocolate and white marble sponge cake that has been filled and finished with a marble frosting swirled with real Baileys liqueur. This positions it as the perfect option to serve at get-togethers for adults to enjoy, potentially as a replacement for digestifs.
The Baileys Marbled Celebration Cake was touted by Brand Manager for Finsbury Food Group Jack Cook-Broussine who said, "As our Baileys range continues to do so well, demonstrated by the retailers’ response, we’re keen to continue working hard, creating delicious cutting-edge cakes that deliver something different to the cake fixture."
The Baileys Marbled Celebration Cake was touted by Brand Manager for Finsbury Food Group Jack Cook-Broussine who said, "As our Baileys range continues to do so well, demonstrated by the retailers’ response, we’re keen to continue working hard, creating delicious cutting-edge cakes that deliver something different to the cake fixture."
Trend Themes
1. Liqueur-infused Desserts - The trend of infusing desserts with premium liqueurs presents an opportunity for innovative and indulgent flavor combinations.
2. Adults-only Treats - Creating desserts that are specifically targeted towards adults allows for unique and sophisticated flavor profiles and experiences.
3. Collaborative Product Development - Collaborations between food manufacturers and beverage companies open up possibilities for creating distinctive dessert offerings.
Industry Implications
1. Bakery - The bakery industry can capitalize on the trend of liqueur-infused cakes by developing a range of unique and indulgent dessert options.
2. Beverage - The beverage industry can explore partnerships with bakeries to create innovative liqueur-infused desserts that complement their existing product lines.
3. Hospitality - The hospitality industry can enhance their menu offerings and cater to adult customers by incorporating liqueur-infused cakes into their dessert selections.
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