The Rimmel London, Georgia May Jagger Collaboration
Jacqueline Parrish — October 17, 2009 — Marketing
References: rimmellondon & telegraph
The youngest daughter of Rolling Stones legend Mick Jagger is following in the footsteps of her model mother and garnering ad campaigns around the world; the latest is the Rimmel London, Georgia May Jagger collaboration which will see the young model teamed up with Canadian superstar Coco Rocha.
The Rimmel London, Georgia May Jagger ad campaign will be launched around this time next year. The daughter of Jerry Hall will be filling the shoes of previous models such as Kate Moss and Lily Cole.
The Rimmel London, Georgia May Jagger ad campaign will be launched around this time next year. The daughter of Jerry Hall will be filling the shoes of previous models such as Kate Moss and Lily Cole.
Trend Themes
1. Celebrity Collaboration - Opportunity for brands to partner with popular celebrities to create impactful ad campaigns and gain wider exposure.
2. Model Succession - A trend where children of famous models enter the modeling industry, presenting new opportunities for brands to tap into their unique influence and audience.
3. Global Model Partnerships - Collaborating with international models allows brands to reach diverse markets and create campaigns that resonate with a global audience.
Industry Implications
1. Fashion - Fashion brands can leverage celebrity collaborations to create buzz and boost sales by aligning their products with popular figures in the industry.
2. Beauty - The beauty industry can capitalize on model succession by partnering with up-and-coming models to promote their products and appeal to a younger demographic.
3. Marketing and Advertising - Marketing and advertising agencies can explore global model partnerships to help brands expand their reach in different markets and create culturally relevant campaigns.
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