Rimmel London is Now Part of the Leaping Bunny Program
Michael Hemsworth — September 28, 2022 — Marketing
References: rimmellondon & drugstorenews
Rimmel London has announced that it's now part of the Cruelty Free International Leaping Bunny program, which will make it even easier for consuermx to access cruelty-free cosmetics. The partnership will see all of the brand's products Leaping Bunny-approved, and are thus kind to animals, vegan and clean to keep them in line with growing demand for ethical cosmetics amongst consumers. The Leaping Bunny logo will start to show up on the brand's packaging now, but all products presently available on the market are approved under the program.
CEO of Cruelty Free International Michelle Thew commented on the addition of Rimmel London to the program saying, "We began our partnership with Coty in 2018, and I’m delighted to enter the latest phase of that with Leaping Bunny approval for Rimmel. It’s such an important time for really major brands like Rimmel to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family!”
CEO of Cruelty Free International Michelle Thew commented on the addition of Rimmel London to the program saying, "We began our partnership with Coty in 2018, and I’m delighted to enter the latest phase of that with Leaping Bunny approval for Rimmel. It’s such an important time for really major brands like Rimmel to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family!”
Trend Themes
1. Ethical Cosmetic Brands - There is an opportunity for new brands to emerge and meet consumer demand for ethical and cruelty-free cosmetics.
2. Leaping Bunny Certification - There is an opportunity for partnering with Cruelty Free International for brands which are interested in becoming more Eco-friendly.
3. Vegan Cosmetics - There is an opportunity for existing cosmetic brands to create vegan and cruelty-free products in order to meet the changing consumer demand.
Industry Implications
1. Consumer Goods - Established brands can enter the cruelty-free cosmetics market and contribute to demand for ethical products.
2. Beauty Industry - This industry has the potential to disrupt the market by providing more eco-friendly and sustainable products.
3. Animal and Environmental Activists - Activists can influence the ethical perspective of brands and consumers, which in turn can push existing brands to convert into eco-friendly organizations.
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