The Riga Black Balsam Espresso Has a Rich Flavor and Finish
Michael Hemsworth — August 20, 2019 — Lifestyle
References: rigablack & thespiritsbusiness
The Riga Black Balsam Espresso herbal liqueur has been unveiled by the brand as a new libation that taps into the popularity of coffee-flavored and infused drinks. The drink is made with the same balsam extract in the original product as well as Arabica coffee bean extract along with cinnamon extract to achieve a rich, seductive flavor for curious alcohol aficionados to try out. The drink is reported by the brand to have a premium flavor that leaves an aftertaste of black chocolate on the palate.
Global Brand Director of Riga Black Balsam Maris Kalnins spoke on the Riga Black Balsam Espresso herbal liqueur saying, "With creating the Espresso version of Riga Black Balsam, we have combined two highly valued tastes of consumers: the unique taste of the legendary bitter and the strong, saturated espresso flavor. We are confident about the success of the new balsam flavor in the domestic, Baltic and world markets, with a particular success in the espresso lover’s capital – Italy, where we sent the new drink in early July."
Global Brand Director of Riga Black Balsam Maris Kalnins spoke on the Riga Black Balsam Espresso herbal liqueur saying, "With creating the Espresso version of Riga Black Balsam, we have combined two highly valued tastes of consumers: the unique taste of the legendary bitter and the strong, saturated espresso flavor. We are confident about the success of the new balsam flavor in the domestic, Baltic and world markets, with a particular success in the espresso lover’s capital – Italy, where we sent the new drink in early July."
Trend Themes
1. Coffee-infused Libations - Opportunity to capitalize on the popularity of coffee-flavored and infused drinks by creating innovative coffee-infused alcoholic beverages.
2. Premium Flavor Profiles - Disruptive innovation opportunity by creating unique and high-quality flavor combinations in the herbal liqueur industry, such as the combination of balsam extract, Arabica coffee bean extract, and cinnamon extract.
3. Specialty Market Targeting - Opportunity to target specific consumer segments, such as espresso lovers, with niche products like the Riga Black Balsam Espresso herbal liqueur.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity in the alcoholic beverage industry by introducing new flavors and combinations using coffee extract and other unique ingredients.
2. Herbal Liqueurs - Opportunity to innovate within the herbal liqueur industry by creating bold and distinctive flavor profiles, such as the rich and seductive combination of balsam, coffee, and cinnamon.
3. Specialty Coffee - Opportunity to explore crossover products between the specialty coffee and alcoholic beverage industries, tapping into the growing consumer interest in unique coffee flavors.
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