After Eight Mojito & Mint Offers a Crisp, Refreshing Flavor
Michael Hemsworth — August 19, 2021 — Marketing
References: nestle & talkingretail
The After Eight Mojito & Mint chocolates feature a cocktail-inspired flavor experience to provide consumers with a small yet satisfying way to curb cravings when looking for a sweet treat in the evening. The chocolates boast a mojito-flavored fondant with an additional burst of mint flavor that is covered in a rich, dark chocolate. The product will be launching in September in the UK in 200-gram packages that are expected to retail for £3 each.
Senior Brand Manager for After Eight Debbie Brown spoke on the inspiration for the new After Eight Mojito & Mint chocolates saying, "Last year’s limited edition Gin & Tonic After Eight was a huge hit with consumers, and we think our newest invention will prove even more popular.”
Senior Brand Manager for After Eight Debbie Brown spoke on the inspiration for the new After Eight Mojito & Mint chocolates saying, "Last year’s limited edition Gin & Tonic After Eight was a huge hit with consumers, and we think our newest invention will prove even more popular.”
Trend Themes
1. Cocktail-inspired Confections - Opportunity for confectionery industry to innovate by infusing cocktail flavors in chocolates.
2. Single-serve Chocolates - Opportunity for packaging industry to innovate by creating small, affordable packages of premium chocolates.
3. Limited-edition Flavors - Opportunity for food and beverage industry to innovate by introducing seasonal or limited-edition flavors to generate interest and drive sales.
Industry Implications
1. Confectionery - Industry can capitalize on the trend of cocktail-inspired flavors by introducing new products to cater to consumer demand for unique products.
2. Packaging - Industry can capitalize on the trend of single-serve chocolates by creating these packages that cater to consumers looking for a smaller portion size.
3. Food and Beverage - Industry can capitalize on the trend of limited-edition flavors by introducing new products or seasonal flavors to generate interest and drive sales among consumers looking for unique and novel products.
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