Riesen Espresso is Arriving in the UK for a Limited-Time
Michael Hemsworth — December 13, 2023 — Lifestyle
The Riesen Espresso dark chocolate toffee chews are a limited-edition version of the brand's signature treats that coffee drinkers alike are sure to savor as a sweet treat between cups.
The candies feature the chewy toffee base that's covered in dark chocolate and paired with the complex flavor of espresso to give them a sweet yet rich taste profile. The product is slated to make its debut in the UK in 135-gram sharing bags priced at £1.25 each, which will arrive January 1, 2024. The brand will be promoting the new limited-edition product with in-store and online promotions to drive awareness.
Managing Director at Storck UK Andy Mutton spoke on the Riesen Espresso dark chocolate toffee chews saying, "Our new product caters to this growing demand and offers consumers that classic combination of chocolate and coffee in the form of an indulgent treat. We believe that the new flavour will be popular amongst the brand’s current loyal following as well as bringing in new shoppers by driving excitement in the category.”
The candies feature the chewy toffee base that's covered in dark chocolate and paired with the complex flavor of espresso to give them a sweet yet rich taste profile. The product is slated to make its debut in the UK in 135-gram sharing bags priced at £1.25 each, which will arrive January 1, 2024. The brand will be promoting the new limited-edition product with in-store and online promotions to drive awareness.
Managing Director at Storck UK Andy Mutton spoke on the Riesen Espresso dark chocolate toffee chews saying, "Our new product caters to this growing demand and offers consumers that classic combination of chocolate and coffee in the form of an indulgent treat. We believe that the new flavour will be popular amongst the brand’s current loyal following as well as bringing in new shoppers by driving excitement in the category.”
Trend Themes
1. Limited Edition Dark Chocolate Toffee Chews - A new trend in confectionery introduces limited edition dark chocolate toffee chews infused with the complex flavor of espresso.
2. Coffee-flavored Indulgent Treats - There is a growing trend for coffee-flavored indulgent treats that combine the classic combination of chocolate and coffee in a sweet and rich taste profile.
3. Promoting New Products with In-store and Online Campaigns - Brands are adopting in-store and online promotions to drive awareness and excitement for new products, creating opportunities to reach current loyal customers and attract new shoppers to the category.
Industry Implications
1. Confectionery - The confectionery industry is embracing the trend of limited edition dark chocolate toffee chews infused with the complex flavor of espresso.
2. Coffee - The coffee industry is capitalizing on the growing demand for coffee-flavored indulgent treats that combine the classic combination of chocolate and coffee.
3. Retail - The retail industry is leveraging in-store and online promotions to drive awareness and excitement for new products, creating opportunities to reach current loyal customers and attract new shoppers to the category.
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