Ritter Sport Taste The World Bars Return with Two New Flavors
Michael Hemsworth — June 17, 2022 — Marketing
References: ritter-sport & conveniencestore
The The Ritter Sport Taste The World bars are making a return this summer with two new options to offer consumers with a way to take a trip with their tastebuds. The limited-edition range now includes Salted Caramel inspired by Southwest America, while the Cherry & Almond draws inspiration from Japanese culture. The bars are arriving back on store shelves in the UK for £1 each through September.
Managing Director at Ritter Sport UK & Ireland Ben Daniels spoke on the return of the Ritter Sport Taste The World bars saying, "Our seasonal-edition Taste The World range continues to perform really well, with the range garnering huge interest on social media each year. Consumers know and love the exotic range and look forward to the latest flavours being announced. Thanks to our surrounding PR and social media activity, there’s certainly demand amongst shoppers for this year’s range."
Managing Director at Ritter Sport UK & Ireland Ben Daniels spoke on the return of the Ritter Sport Taste The World bars saying, "Our seasonal-edition Taste The World range continues to perform really well, with the range garnering huge interest on social media each year. Consumers know and love the exotic range and look forward to the latest flavours being announced. Thanks to our surrounding PR and social media activity, there’s certainly demand amongst shoppers for this year’s range."
Trend Themes
1. Ethnic-inspired Chocolates - Brands can capitalize on the trend of offering unique flavors inspired by various cultures to provide consumers with a new and adventurous experience.
2. Seasonal Limited-edition Exotic Range - Developing an exotic seasonal limited-edition range generates consumer interest via social media platforms and satisfies cravings for new and unique chocolates.
3. International Taste Exploration - More companies can introduce international flavors to offer consumers a way to explore different cultures through food and generate excitement around the product releases.
Industry Implications
1. Food and Beverage - Companies in this industry can develop new products inspired by global flavors to engage consumers and drive brand loyalty.
2. Social Media Marketing - Marketing professionals can leverage social media platforms to create hype around seasonal and limited-edition products and increase demand among shoppers.
3. Tourism and Travel - Companies in the tourism and travel industry can work with food and beverage companies to create unique experiences for tourists seeking to explore new cultural flavors.
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