The Ones 2 Watch 'Ride Out' Series Combines Streetwear and Bikes
Jana Pijak — August 29, 2017 — Fashion
References: xavierscottmarshall & theones2watch
Photography Xavier Scott Marshall captures 'Ride Out,' a motorcycle-themed editorial for style publication The Ones 2 Watch. Starring model Fallou Gueye, the series is captured streetside and features images that are both artful and candid in their overall look and feel.
Whether spotlighting stills of Fallou's motorbike or closeups of the model, this editorial pairs cozy streetwear picks with high-contrast imagery. The photo series boasts a dark visual quality, spotlighting rugged apparel like puffy winter outerwear, and distressed jeans. Together, the pieces are paired to create an effortless and understated look.
Consisting of unposed and candid images, Ride Out celebrates functional apparel with youthful undertones, targeting fashion fans who are embracing understated styling rather than more opulent pairings.
Image Credit: Xavier Scott Marshall, The Ones 2 Watch
Whether spotlighting stills of Fallou's motorbike or closeups of the model, this editorial pairs cozy streetwear picks with high-contrast imagery. The photo series boasts a dark visual quality, spotlighting rugged apparel like puffy winter outerwear, and distressed jeans. Together, the pieces are paired to create an effortless and understated look.
Consisting of unposed and candid images, Ride Out celebrates functional apparel with youthful undertones, targeting fashion fans who are embracing understated styling rather than more opulent pairings.
Image Credit: Xavier Scott Marshall, The Ones 2 Watch
Trend Themes
1. Motorcycle-inspired Streetwear - The trend of pairing functional apparel that alludes to a motorcycle rider's aesthetic with street fashion represents an opportunity for apparel brands to appeal to consumers looking for an edgier style.
2. Candid Photography - The growing trend of candid photography that highlights the everyday lives of models offers an opportunity for fashion photographers to create artful and engaging content that can be used to showcase apparel and accessories.
3. Understated Styling - The trend towards understated styling over more opulent pairs presents an opportunity for both high-end and low-end fashion brands to create more affordable functional apparel that has a wide appeal.
Industry Implications
1. Fashion Photography - Whether in stills or moving images, candid fashion photography presents an opportunity to showcase functional apparel in engaging ways.
2. Apparel & Fashion - Motorcycle-inspired streetwear, which pairs functional apparel with street fashion, represents an opportunity for apparel brands to cater to consumers looking for edgier styles.
3. Luxury Fashion - The trend towards understated styling versus opulent pairings represents an opportunity for luxury fashion brands to innovate by creating more affordable, functional apparel with a wider appeal.
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