Ricky Richards' Money Business Card Fools You With Found Money
Marissa Brassfield — February 21, 2010 — Marketing
References: behance.net & behance.net
The Money Business Card created by graphic designer Ricky Richards is pure genius. He's taken what looks like a £20 note and put a brief bio and contact information on the back. Richards then leaves his business cards on the ground for unwitting passersby to find.
Since everyone loves finding money on the street, this Money Business Card is a surefire way for Ricky Richards' work to at least get seen.
Implications - This business card is one example of how a business can gain attention in a unique and captivating manner. Using elements of shock or offering a sense of interactivity with a campaign will appeal to the growing number of consumers saturated with advertising on a daily basis.
Since everyone loves finding money on the street, this Money Business Card is a surefire way for Ricky Richards' work to at least get seen.
Implications - This business card is one example of how a business can gain attention in a unique and captivating manner. Using elements of shock or offering a sense of interactivity with a campaign will appeal to the growing number of consumers saturated with advertising on a daily basis.
Trend Themes
1. Interactive Advertising - Businesses can capture consumers' attention by creating interactive campaigns that offer a sense of interactivity and surprise.
2. Street Marketing - Utilizing unconventional methods like leaving business cards on the ground can generate buzz and intrigue around a brand.
3. Creative Promotional Materials - Innovative approaches to traditional promotional materials, like a business card that resembles money, can help businesses stand out from competitors.
Industry Implications
1. Advertising - The advertising industry can explore interactive advertising techniques to engage consumers and make their campaigns more memorable.
2. Streetwear - Streetwear brands can leverage street marketing tactics to create intrigue and generate hype around their products.
3. Graphic Design - Graphic designers can explore creative ways to design promotional materials that leave a lasting impression on potential clients.
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