Noodle and Beer's Happy Hour Runs from 10PM Until Midnight
Laura McQuarrie — April 25, 2025 — Lifestyle
References: instagram & barmagazine
Happy hour usually runs from the late afternoon to the early evening, but Noodle and Beer in London's Chinatown is shaking things up and appealing to the late-night crowd with its Reverse Happy Hour. This happy hour runs from 10PM until 12AM, and entices drinkers with a two-for-one deal on all classic cocktails. On the menu, some of the classics that are ready to be savored include the Piña Colada, Sparkling Sake Negroni or Espresso Martini.
London and its outskirts have seen a significant decline in nightlife post-pandemic, with a rising number of night-time venues shutting their doors due to rising costs, staff shortages, and shifting social habits. In response, initiatives like this one revive after-dark vibrancy—and encourage drinkers to try late-night small bites, spring rolls and spicy noodles.
London and its outskirts have seen a significant decline in nightlife post-pandemic, with a rising number of night-time venues shutting their doors due to rising costs, staff shortages, and shifting social habits. In response, initiatives like this one revive after-dark vibrancy—and encourage drinkers to try late-night small bites, spring rolls and spicy noodles.
Trend Themes
1. Late-night Economy Revival - Reverse happy hours cater to night owls and help reignite vibrant nightlife scenes that suffered post-pandemic.
2. Innovative Cocktail Promotions - Offering two-for-one deals on classic cocktails during late-night hours introduces innovative pricing strategies in competitive nightlife economies.
3. Revitalizing After-dark Dining - Late-night happy hours promote culinary experiences with small bites to draw nocturnal food enthusiasts.
Industry Implications
1. Hospitality - The hospitality industry can leverage reverse happy hour concepts to adapt to changing consumer preferences and enhance nighttime business.
2. Food and Beverage - Food and beverage sectors are poised to experiment with non-traditional operating hours and exclusive offers to attract varied customer demographics.
3. Event Planning - Event planners can incorporate reverse happy hours into programming to create unique and engaging late-night activities.
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