JAM Audio's Speakers Unite a Vintage Look with Modern Sound
Laura McQuarrie — September 30, 2020 — Tech
References: jamaudio & prnewswire
JAM Audio's Retro Bluetooth speaker series is full of fun and affordable styles that fuse modern technology with a cool, vintage aesthetic. The Retro Classic, Classic+ and Vintage speakers tap into styles from the past defined by rounded edges, horizontal patterns and chrome elements, all the while offering long-lasting batteries, compact design and connectivity features that support the demands of modern life.
As John Mikkola, JAM Audio Director of Consumer Electronics Sales, describes: "With the popularity of retro and vintage design in recent years, there weren't many affordable speaker options within the space that were embodying the throwback look of the past."
While Classic is ultra-compact yet powerful, the Retro Vintage boasts a front-facing volume dial that reminds of radio tuners from the 1950s.
As John Mikkola, JAM Audio Director of Consumer Electronics Sales, describes: "With the popularity of retro and vintage design in recent years, there weren't many affordable speaker options within the space that were embodying the throwback look of the past."
While Classic is ultra-compact yet powerful, the Retro Vintage boasts a front-facing volume dial that reminds of radio tuners from the 1950s.
Trend Themes
1. Vintage Aesthetic - The demand for vintage-inspired design presents opportunities for creating retro Bluetooth speakers that combine nostalgic aesthetics with modern technology.
2. Affordable Retro Options - There is a need for more affordable speaker options in the retro and vintage design space, providing opportunities to tap into this market with budget-friendly offerings.
3. Compact and Powerful - Consumers are interested in ultra-compact yet powerful Bluetooth speakers that offer portability without sacrificing performance, leading to opportunities for creating smaller but high-performing devices.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can capitalize on the rising demand for retro Bluetooth speakers by focusing on creating products that combine vintage aesthetics with modern sound technology.
2. Design and Fashion - The design and fashion industry can explore partnerships and collaborations to incorporate retro Bluetooth speakers into their product lines, leveraging the popularity of vintage-inspired designs.
3. Audio Equipment Manufacturing - Audio equipment manufacturers have an opportunity to innovate and create retro Bluetooth speakers with improved battery life, connectivity features, and compact designs.
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