P.F. Chang's Small Plate Menu Items are Meant to be Split with Others
Laura McQuarrie — May 25, 2015 — Lifestyle
References: pfchangs & brandeating
One of the newest and most exciting additions to the menu at P.F. Chang's are a bunch of tasty restaurant meals that are served on small, shareable platters. The Small Plates menu is made up of a range of items to choose from, including Jicama Street Tacos, Saigon Summer Rolls, Chicken Satay, a Kale & Quinoa Dip and even a couple sushi items. New on the restaurant's specialty menu is Chang's Lobster Rice, which is prepared with fresh lobster, fried rice, mushrooms, peppers, edemame and garlic butter.
Now that many people are eating smaller meals more frequently throughout the day, these platters give diners a chance to indulge in a light sampling of more menu options. Made with a range of fresh ingredients like vegetables and herbs, these bite-sized meals also appeal to consumers who are mindful of health.
Now that many people are eating smaller meals more frequently throughout the day, these platters give diners a chance to indulge in a light sampling of more menu options. Made with a range of fresh ingredients like vegetables and herbs, these bite-sized meals also appeal to consumers who are mindful of health.
Trend Themes
1. Shareable Restaurant Platters - The introduction of shareable platters can change the way restaurants design menus and even the way people eat.
2. Small Plate Menu - Creating a small plate menu can encourage people to try more items and provide opportunities for restaurants to use quality ingredients in smaller portions.
3. Healthy Bite-sized Meals - There is a growing demand for healthy, bite-sized meals that appeal to health-conscious consumers and diners who prefer to eat smaller portions.
Industry Implications
1. Casual Dining Restaurants - Casual dining restaurants can benefit from integrating small plate menus and shareable platters to boost sales and customer satisfaction.
2. Healthy Eating Industry - The trend towards healthy, bite-sized meals presents an opportunity for companies to create and market healthy snack options for on-the-go consumers.
3. Food Packaging Industry - The introduction of shareable platters can increase the demand for eco-friendly, reusable food packaging options in restaurants.
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