The 'Respibien: Breasts, Paunch' Prints Remind Elders of Good Days
Senduran Bhakthakumaran — March 31, 2012 — Marketing
References: adsoftheworld & ibelieveinadv
Whether one's going through a mid-life crisis or just suffering from the appearance-changing effects of older age, the 'Respibien: Breasts, Paunch' prints are targeting any individual that feels their body structure isn't as perky as it used to be.
These ads feature a before and after approach in which an aging man and aging female are given Respibien to solidify their upper bodies to what they would have looked like years before their current statures. The prints are blunt in that they show exactly what the users want as the end result and the before images are harsh reality checks. The Respibien: Breasts, Paunch ads are a smart attempt at marketing for they realize body health is something that can advertise itself through a manipulation of an already existing worry.
These ads feature a before and after approach in which an aging man and aging female are given Respibien to solidify their upper bodies to what they would have looked like years before their current statures. The prints are blunt in that they show exactly what the users want as the end result and the before images are harsh reality checks. The Respibien: Breasts, Paunch ads are a smart attempt at marketing for they realize body health is something that can advertise itself through a manipulation of an already existing worry.
Trend Themes
1. Body Image Enhancement - The trend of using visual advertisements to promote products that enhance body image and address aging concerns.
2. Before and After Marketing - The trend of utilizing before and after visuals to showcase the transformative effects of a product or service.
3. Reality Check Advertising - The trend of using blunt and honest messaging in advertisements to challenge societal perceptions of aging and body image.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics industry can capitalize on the trend by developing innovative products that address body image concerns and offer visible results.
2. Wellness and Anti-aging - Wellness and anti-aging industry can leverage the before and after marketing trend to promote products and services that help individuals maintain a youthful appearance.
3. Advertising and Marketing - Advertising and marketing industry can explore the opportunity to create compelling and impactful campaigns that challenge societal norms and perceptions of aging.
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