Smoothie King Curated a Resolution Menu for Quitter's Day
Laura McQuarrie — January 8, 2025 — Lifestyle
References: smoothieking & qsrmagazine
With Quitter's Day on the horizon—the most likely day for people to give up on their New Year resolutions—Smoothie King curated a Resolution Menu and a promotion for personal trainers. Both new programs were developed to keep people on track to achieve their health and wellness goals, and inspire them to reaffirm their resolutions in January and beyond.
On the Resolution Menu, guests will find options like the protein-packed Gladiator smoothie as a supportive way to replenish after a workout, Vegan Mango Kale as a plant-based option for those who may be exploring Veganuary, or the Power Meal with 20 grams of protein and seven grams of fiber, plus 23 vitamins and minerals in one cup under 350 calories.
Alongside the Resolution Menu, a Personal Trainer Discount program called the Active Alliance launched, providing 25% off Smoothie King purchases through the end of the year.
On the Resolution Menu, guests will find options like the protein-packed Gladiator smoothie as a supportive way to replenish after a workout, Vegan Mango Kale as a plant-based option for those who may be exploring Veganuary, or the Power Meal with 20 grams of protein and seven grams of fiber, plus 23 vitamins and minerals in one cup under 350 calories.
Alongside the Resolution Menu, a Personal Trainer Discount program called the Active Alliance launched, providing 25% off Smoothie King purchases through the end of the year.
Trend Themes
1. Customizable Wellness Menus - Businesses could harness the power of personalization by curating wellness menus that cater to specific dietary goals, tapping into the growing demand for tailored health solutions.
2. Plant-based Exploration - The rising interest in plant-based options, highlighted by drinks like Vegan Mango Kale, signals an opportunity for companies to innovate with diverse, plant-focused products that attract eco-conscious consumers.
3. Incentivized Fitness Partnerships - Establishing partnerships with fitness professionals through incentive programs like the Active Alliance opens new avenues for cross-promotional strategies in the health and fitness industry.
Industry Implications
1. Health and Wellness - This industry continues to expand as businesses introduce innovative products and partnerships that support personal health goals, particularly during resolution periods.
2. Food and Beverage - The shift towards nutrient-packed, lower-calorie meal replacements and beverages highlights opportunities in developing products that align with modern dietary trends.
3. Fitness and Personal Training - As fitness professionals become integral to consumer wellness journeys, collaborating with them presents unique opportunities for brands to enhance customer engagement and loyalty.
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