eBay is Meeting the Growing Demand for Secondhand Bridalwear
Laura McQuarrie — May 25, 2023 — Eco
References: ebay & fashionunited.uk
The demand for secondhand bridalwear is increasing due to cost-savings, a desire for sustainable fashion choices and the availability of online platforms and consignment stores catering to pre-owned wedding dresses—like eBay, which newly launched a pre-loved wedding hub. On the platform, brides-to-be will find pieces from a wide variety of designers and retailers like Vera Wang and Vivienne Westwood.
The platform is a place for shoppers to find secondhand bridalwear, as well as bridesmaid dresses, vintage suits and accessories that match their personality, environmental values and budget.
This new pre-loved wedding hub by eBay was created in response to research that shows 74% of people in the UK were considering their “something old” as being a pre-loved wedding outfit, and searches for "pre-loved wedding dress" have recently surged by 50%.
The platform is a place for shoppers to find secondhand bridalwear, as well as bridesmaid dresses, vintage suits and accessories that match their personality, environmental values and budget.
This new pre-loved wedding hub by eBay was created in response to research that shows 74% of people in the UK were considering their “something old” as being a pre-loved wedding outfit, and searches for "pre-loved wedding dress" have recently surged by 50%.
Trend Themes
1. Secondhand Bridalwear - The trend of brides opting for pre-loved wedding dresses is on the rise, presenting opportunities for consignment stores and online platforms to offer more options and expand into new markets.
2. Sustainable Fashion - The growing demand for environmentally-friendly fashion choices among brides presents an opportunity for designers and brands to explore sustainable materials and production processes.
3. Online Wedding Marketplaces - The emergence of online marketplaces catering to the pre-loved wedding industry presents an opportunity for e-commerce platforms to offer unique niche products and expand their customer base.
Industry Implications
1. Consignment Stores - Consignment stores specializing in pre-loved bridalwear can take advantage of the growing demand for sustainable fashion and online marketplaces by expanding their products and reach.
2. Fashion Designers - Fashion designers can explore new materials and processes to cater to the growing demand for eco-friendly bridalwear, offering unique products that appeal to environmentally conscious consumers.
3. E-commerce Platforms - E-commerce platforms can leverage the growing popularity of the pre-loved wedding industry by expanding their product offerings and enhancing user experiences, attracting a new demographic of customers.
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