The Rejected Super Bowl Ad Featuring Christian Bible Readings
Chalaine Mantha — February 5, 2011 — Social Good
References: youtube & oregonfaithreport
This rejected Super Bowl ad was created by the Fixed Point Foundation and tries to highlight the John 3:16 Bible verse. John 3:16 reads, "God so loved the world that he gave His own begotten Son that whomever should believe in Him should not perish but have everlasting life."
The rejected Super Bowl ad aims for people to get curious about the verse and look it up, as the people in the commercial did. Fox stated that they will "not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices.”
The rejected Super Bowl ad aims for people to get curious about the verse and look it up, as the people in the commercial did. Fox stated that they will "not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices.”
Trend Themes
1. Religious Advertising Ban - The banning of religious advertising during high-profile events creates an opportunity for new and innovative methods of spiritual outreach.
2. Alternative Advertising Channels - With mainstream ad channels restricting religious content, new channels and platforms open up for faith-based organizations to reach their target audience.
3. Controversial Advertising - Controversial ads that challenge social norms and beliefs can create a buzz and generate conversation, leading to increased brand awareness and engagement.
Industry Implications
1. Religious Organizations - Religious organizations need to find alternative advertising channels and innovative methods of outreach to adjust to the new restrictions.
2. Advertising - Advertising agencies can explore new channels and platforms for religious advertising, as well as the potential for generating buzz and conversation with controversial content.
3. Media - Media companies can reconsider their advertising policies in light of changing social and cultural attitudes towards religion and spirituality.
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