Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Blue Snail Installations

Clean the Sky - Positive Eco Trends & Breakthroughs

REgeneration by Cracking Art Group Crawls Over the Duomo Cathedral

— October 25, 2012 — Eco
Giant blue snails have invaded the Duomo in Milan, Italy, thanks to the art installation titled REgeneration by Cracking Art Group. 50 plastic snails were placed on the roof of the fourth largest cathedral in the world in an artistic and admirable effort to draw attention to and raise funds for much-needed repairs. Although the collective is known for its snail art, the use of such a creature has particular meaning here. They can represent the slow decay the structure is currently suffering.

REgeneration by Cracking Art Group, which consists of six artists from Italy, Belgium and France, is environmentally conscious. Working primarily with recycled plastic, the snails are working double time by highlighting the Duomo's need while relieving the world of toxic materials that can devastate the environment.
Trend Themes
1. Eco-friendly Art Installations - Art installations using recycled materials and promoting eco-consciousness can capture attention and raise awareness for important causes while reducing waste.
2. Public Awareness Through Creative Installations - Creative and attention-grabbing public installations can draw attention to social and environmental issues and promote meaningful change.
3. Giant, Symbolic Art Installations - Giant and symbolic art installations can convey meaning and draw attention to important issues, while also providing an opportunity for artists and creatives to experiment with unconventional materials and formats.
Industry Implications
1. Art and Design - Artists and designers can create innovative installations that promote eco-consciousness, draw attention to important issues, and push the boundaries of traditional art formats.
2. Environmental Conservation - Organizations and companies focused on environmental conservation can partner with artists and creatives to promote their cause and raise awareness through creative installations and events.
3. Travel and Tourism - Art installations and public events can attract tourists and travelers to local areas, providing an economic boost to surrounding businesses and attractions.
5.6
Score
Popularity
Activity
Freshness