Reebok's #BeMoreHuman Campaign Stars Strong, A-List Women
Ellen Smith — August 21, 2018 — Fashion
References: reebok & retaildive
In an effort to encourage women to empower one another, Reebok's #BeMoreHuman campaign taps A-list celebrities, artists, athletes and business moguls.
A-list women like Gal Gadot, Ariana Grande, Reese Scot and Danai Gurira joined forces for this motivational campaign, which spotlights strong, successful women. Each woman featured in this campaign receives a spotlight on the brand's Instagram, which describes their role, influence and contribution to bettering society. Combining fitness with feminism, this motivational campaign brings together women from a variety of industries to promote unity, strength and social change.
According to Reebok's #BeMoreHuman campaign page this initiatives goal is "celebrating women who are transforming themselves and the world around them." All the looks spotlighted in the campaign can be viewed on the brand's website.
A-list women like Gal Gadot, Ariana Grande, Reese Scot and Danai Gurira joined forces for this motivational campaign, which spotlights strong, successful women. Each woman featured in this campaign receives a spotlight on the brand's Instagram, which describes their role, influence and contribution to bettering society. Combining fitness with feminism, this motivational campaign brings together women from a variety of industries to promote unity, strength and social change.
According to Reebok's #BeMoreHuman campaign page this initiatives goal is "celebrating women who are transforming themselves and the world around them." All the looks spotlighted in the campaign can be viewed on the brand's website.
Trend Themes
1. Empowering Women - The #BeMoreHuman campaign empowers women by highlighting their strength, success, and contributions to society.
2. Celebrity Endorsements - The campaign leverages A-list celebrities like Gal Gadot, Ariana Grande, Reese Scot, and Danai Gurira to promote unity and social change.
3. Fitness and Feminism - By combining fitness with feminism, the #BeMoreHuman campaign encourages women from various industries to come together and promote empowerment.
Industry Implications
1. Athletic Apparel - The #BeMoreHuman campaign presents a disruptive innovation opportunity for athletic apparel companies to emphasize female empowerment and inclusivity.
2. Fitness Services - This campaign opens up possibilities for fitness service providers to align themselves with empowering and motivating women in their marketing and offerings.
3. Social Media - The campaign's focus on Instagram spotlights the potential for social media platforms to support and promote women's empowerment initiatives.
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