These Croissants Put a New Twist on the Classic French Food
Mishal Omar — July 31, 2016 — Lifestyle
Recent years have seen many different variations of standard foods and these red velvet croissants may be one of the most unique of these yet.
The croissants were made by New York's 'Union Fare Bakery' -- the makers of other interesting food items including the famed 'birthday cake croissant.' The red velvet croissants are "red velvet" through and through -- with a cocoa base that is red, a red syrup that is squeezed on top and red velvet cake crumbs that are generously added into the mix.
These unusual croissant flavors continue the popularity of reinterpreted standard food items. The red color of these unconventional croissants is likely to make them very popular in social media communities.
The croissants were made by New York's 'Union Fare Bakery' -- the makers of other interesting food items including the famed 'birthday cake croissant.' The red velvet croissants are "red velvet" through and through -- with a cocoa base that is red, a red syrup that is squeezed on top and red velvet cake crumbs that are generously added into the mix.
These unusual croissant flavors continue the popularity of reinterpreted standard food items. The red color of these unconventional croissants is likely to make them very popular in social media communities.
Trend Themes
1. Varied Croissant Flavors - Creating unique and unexpected flavors for croissants can attract attention and create a new market niche for bakeries.
2. Reinterpreted Standard Foods - Reinventing traditional foods with a twist can generate buzz and appeal to consumers looking for novelty and excitement in their food choices.
3. Social Media Food Trends - Unconventional food creations that are visually appealing and shareable on social media platforms can lead to viral marketing and increased brand exposure.
Industry Implications
1. Bakery - Bakeries can explore creating unique croissant flavors to cater to a more adventurous consumer base and stand out from competitors.
2. Food and Beverage - The food and beverage industry can leverage the popularity of reimagined food items to continually innovate and capture the attention of consumers seeking new gastronomic experiences.
3. Marketing and Advertising - Marketers and advertisers can capitalize on the trend of visually appealing and unconventional food creations by partnering with brands that offer unique and Instagram-worthy products.
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