M&M's 'Red Recommends' Amazon Alexa Skill Suggests What to Watch
Laura McQuarrie — October 10, 2018 — Marketing
References: amazon & fabnews.live
M&M's launched a new skill for Amazon Alexa called 'Red Recommends' that is specifically designed to help people figure out what to watch. While streaming services provide members with access to the potential for hours upon hours of entertainment, users can simply become overwhelmed, when it comes to deciding to revisit an episode of their favorite show or start a new series entirely.
Red, M&M's "spokescandy," is now stepping in to help with choices of boxsets or movies, based on a few questions. Alternatively, Amazon Alexa users may also talk with Red to discover his own personal picks which are a mix of both classics and new releases. Red Recommends will be available to all Alexa users until the end of October which is perfect for picking a Halloween movie.
Red, M&M's "spokescandy," is now stepping in to help with choices of boxsets or movies, based on a few questions. Alternatively, Amazon Alexa users may also talk with Red to discover his own personal picks which are a mix of both classics and new releases. Red Recommends will be available to all Alexa users until the end of October which is perfect for picking a Halloween movie.
Trend Themes
1. Personalized Entertainment Recommendations - Developing AI-powered recommendation systems that tailor entertainment options to individual preferences.
2. Voice-activated Streaming Assistance - Creating voice-activated assistants like M&M's 'Red Recommends' that can suggest and recommend movies or TV shows.
3. Integration of Brand Promotions with Streaming Services - Exploring collaborations between brands and streaming platforms to offer branded content or promotions.
Industry Implications
1. Streaming Services - Streaming platforms can leverage AI-powered recommendation systems to enhance user experience and engagement.
2. Consumer Electronics - Voice-activated assistants like Amazon Alexa can be further integrated with streaming services to provide personalized entertainment suggestions.
3. Branding and Marketing - Brands can partner with streaming services to promote their products or services through customized recommendation features.
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