Seattle's Best Coffee Red Cup Showdown Searches for Best Brew
Katherinev123 — June 21, 2012 — Marketing
Seattle's Best Coffee, the Starbucks-owned coffee brand, has launched The Red Cup Showdown, a competition featuring celeb chef Jeff Mauro that asks consumers to create their own unique coffee brew for a chance to win awesome prizes.
The Red Cup Showdown will be featured at state fairs across the United States. Here, consumers can get creative and concoct a special coffee drink inspired by carnival foods, like candy, ice cream, deep fried oreos and even bacon. As Mauro states, "State Fairs are a hotbed of cooking creativity. There’s no better place to go to see how Seattle’s Best Coffee can be shaken up, turned upside down and transformed into something we’ve never tasted before."
Contestants can also enter The Red Cup Showdown via Facebook by submitting their recipes on the brand's Facebook fan page. Grand prizes include $10,000 as well as the chance to have the drink creation sold at Seattle's Best Coffee stores around the United States.
The Red Cup Showdown will be featured at state fairs across the United States. Here, consumers can get creative and concoct a special coffee drink inspired by carnival foods, like candy, ice cream, deep fried oreos and even bacon. As Mauro states, "State Fairs are a hotbed of cooking creativity. There’s no better place to go to see how Seattle’s Best Coffee can be shaken up, turned upside down and transformed into something we’ve never tasted before."
Contestants can also enter The Red Cup Showdown via Facebook by submitting their recipes on the brand's Facebook fan page. Grand prizes include $10,000 as well as the chance to have the drink creation sold at Seattle's Best Coffee stores around the United States.
Trend Themes
1. Coffee Creation Contests - Opportunity for coffee brands to engage with consumers and tap into their creativity by hosting coffee creation competitions.
2. State Fair Inspired Beverages - Potential for coffee brands to create unique and innovative beverages inspired by popular carnival foods for a fun and nostalgic experience.
3. Interactive Social Media Competitions - Coffee brands can leverage social media platforms like Facebook to host interactive contests, allowing consumers to showcase their coffee recipes and engage with the brand.
Industry Implications
1. Coffee - Coffee brands can use coffee creation contests as a way to foster brand loyalty, gain market insights, and introduce new and exciting beverages to their product line.
2. Food and Beverage - State fair-inspired beverages offer opportunities for food and beverage brands to innovate and create unique flavor combinations that cater to consumers' love for nostalgic and indulgent treats.
3. Marketing and Advertising - Interactive social media competitions provide marketing and advertising agencies with a chance to create engaging campaigns that enhance brand awareness and interaction with the target audience.
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