The Brazilian Red Cross: Plus Sign Campaign Captures Charitable Efforts
Andrew Robertson — March 16, 2012 — Social Good
References: ibelieveinadv & ibelieveinadv
Stranded and alone, oftentimes during moments of disaster there will be something missing -- someone to help. The new Red Cross plus sign ad promo artfully captures the dichotomy between desperation and relief through the black and white stills of the new campaign.
The linear composition of the images illustrate the reciprocal relationship between those who dedicate their time and efforts towards supporting the stranded and afraid. Arranged in a sequential fashion, each photograph tells a compelling narrative of amnesty and charity. On the left of the photograph is the aid provider reaching out, followed by the Red Cross plus sign logo and then the victim.
Emotionally compelling, the Red Cross plus sign ad campaign depicts the simple, yet vital equation necessary to alleviate suffering and misery for disaster survivors.
The linear composition of the images illustrate the reciprocal relationship between those who dedicate their time and efforts towards supporting the stranded and afraid. Arranged in a sequential fashion, each photograph tells a compelling narrative of amnesty and charity. On the left of the photograph is the aid provider reaching out, followed by the Red Cross plus sign logo and then the victim.
Emotionally compelling, the Red Cross plus sign ad campaign depicts the simple, yet vital equation necessary to alleviate suffering and misery for disaster survivors.
Trend Themes
1. Amnesty Equation Ads - The trend of emotionally compelling ads focused on charity and disaster relief, utilizing sequential stills to tell a compelling narrative.
2. Linear Composition Imagery - The trend of using linear, sequential composition in imagery to tell a narrative, particularly in emotionally charged contexts like disaster relief or charity campaigns.
3. Reciprocal Aid Relationship - The trend of highlighting the reciprocal relationship between aid providers and disaster victims, emphasizing the role that charity and aid play in alleviating suffering.
Industry Implications
1. Non-profit - The industry of non-profit organizations utilizing emotionally compelling ad campaigns to raise awareness of their cause and encourage people to donate.
2. Advertising - The industry of advertising, specifically the use of sequential stills and linear composition to tell a story and evoke emotion in viewers.
3. Disaster Relief - The industry of disaster relief and aid, emphasizing the vital role that charity and support play in alleviating suffering in the aftermath of natural disasters and crises.
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