The Red Bull Stop-Motion Racecar Will Give You Wings
Harris Jay Rosenberg Alterman — January 25, 2012 — Marketing
The Red Bull Stop-motion commercial is an astonishing piece of film that will leave one wanting to know where their Red Bull wings will take them.
In the video, the tabs of the cans act like characters, as they work together to build a Red Bull racecar from the metal can. While this sort of video would be less interesting if done with animation, the stop-motion brings the silver tabs to life. By taking thousands of photos and piecing them together to look like one fluid scene, the Red Bull stop-motion video gains a lot of character that would otherwise be lost.
Next time you walk into a convenience store for your daily energy drink, pick up a Red Bull and see where your wings will take you.
In the video, the tabs of the cans act like characters, as they work together to build a Red Bull racecar from the metal can. While this sort of video would be less interesting if done with animation, the stop-motion brings the silver tabs to life. By taking thousands of photos and piecing them together to look like one fluid scene, the Red Bull stop-motion video gains a lot of character that would otherwise be lost.
Next time you walk into a convenience store for your daily energy drink, pick up a Red Bull and see where your wings will take you.
Trend Themes
1. Stop-motion Marketing - Disruptive innovation opportunity: Brands can explore the use of stop-motion animation in their marketing campaigns to create unique and engaging content.
2. Character-driven Advertising - Disruptive innovation opportunity: Advertisers can incorporate characters and storytelling elements into their commercials to enhance brand personality and resonate with consumers.
3. Visual Storytelling - Disruptive innovation opportunity: Companies can leverage the power of visual storytelling to captivate audiences and communicate their brand message effectively.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Beverage companies can use innovative marketing techniques like stop-motion animation to differentiate their brands and attract consumers.
2. Advertising Industry - Disruptive innovation opportunity: Advertising agencies can embrace character-driven advertising approaches to create memorable and impactful campaigns for their clients.
3. Film and Entertainment Industry - Disruptive innovation opportunity: Film and entertainment companies can explore the use of stop-motion animation to bring their stories to life in visually stunning and unique ways.
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