Daily Paper Unveils New 'Protect Paradise' SS22 Collection
Niko Pajkovic — April 23, 2022 — Eco
References: mauritian-wildlife.org & hypebeast
Emerging streetwear brand Daily Paper has announced the launch of its new sustainability-focused Spring/Summer 2022 clothing collection dubbed 'Protect Paradise.' The new capsule includes a range of men's and women's pieces, all of which draw inspiration from the island of Mauritius and its beautiful landscapes.
Adhering to the brand's eco-conscious philosophy, the pieces included in the 'Protect Paradise' collection are made from a variety of organic and recycled materials. For example, many pieces utilize a 100% organic cotton construction and come screen printed with "low-impact ink and natural dyes.”
Some notable items included in the collection are the graphic-heavy black bomber, the black logo pants, and the earth-colored trousers that feature a crop-top cut. For those interested, the 'Protect Paradise' collection drops globally today and will be sold through Daily Paper's website and at its physical retail locations in New York, London, and Amsterdam.
Image Credit: Zach Apo-Tsang
Adhering to the brand's eco-conscious philosophy, the pieces included in the 'Protect Paradise' collection are made from a variety of organic and recycled materials. For example, many pieces utilize a 100% organic cotton construction and come screen printed with "low-impact ink and natural dyes.”
Some notable items included in the collection are the graphic-heavy black bomber, the black logo pants, and the earth-colored trousers that feature a crop-top cut. For those interested, the 'Protect Paradise' collection drops globally today and will be sold through Daily Paper's website and at its physical retail locations in New York, London, and Amsterdam.
Image Credit: Zach Apo-Tsang
Trend Themes
1. Sustainable Streetwear - Fashion companies can capitalize on the growing demand for sustainable clothing collections by pivoting to eco-conscious materials and designs, as seen with Daily Paper's 'Protect Paradise' collection.
2. Eco-friendly Materials - There is a significant opportunity for innovation in developing and utilizing new, eco-friendly materials for clothing production that can reduce the environmental impact of the fashion industry.
3. Low-impact Production - Low-impact production methods and natural dyeing techniques, such as those utilized in Daily Paper's 'Protect Paradise' collection, can create disruptive innovation opportunities for more environmentally conscious clothing production.
Industry Implications
1. Fashion - The fashion industry can benefit from shifting towards more sustainable and eco-friendly designs and materials, both to meet consumer demand and reduce its environmental impact.
2. Textiles - Textile manufacturers and producers can invest in developing innovative and eco-friendly materials to support the shift towards sustainable clothing production.
3. Retail - Retailers can benefit from stocking and promoting sustainable and eco-conscious clothing collections to tap into the growing demand for sustainable fashion among consumers.
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