A Recycled Coffee Cups Program is Encouraging Drinkers to Share Mugs
Alyson Wyers — May 5, 2014 — Social Good
References: inc & fastcoexist
While many might be on board with reusable mugs, a new initiative is pushing for recycled coffee cups for java on the go. A team of social entrepreneurs from DO School in collaboration with the Brooklyn Roasting Company are rolling out a 10 week program where they give out 500 ceramic cup-share mugs. Located in Brooklyn, New York's Dumbo neighborhood, the cup-sharing pilot project allows coffee drinkers to purchase a bright blue mug to be returned the next day for washing and sanitizing, rather than using a disposable cup.
The standard disposable variety typically costs 15 cents to make, which adds up quickly when you consider the thousands a coffee shop will go through. Buying recycled coffee cups will also get Brooklyn Roasting Co customers a 25 cent discount.
The standard disposable variety typically costs 15 cents to make, which adds up quickly when you consider the thousands a coffee shop will go through. Buying recycled coffee cups will also get Brooklyn Roasting Co customers a 25 cent discount.
Trend Themes
1. Recycled Coffee Cups - Opportunity to develop and market recycled coffee cups as a sustainable alternative to disposable cups.
2. Cup-sharing Programs - Potential for creating cup-sharing programs in coffee shops, encouraging customers to return and reuse ceramic mugs.
3. Sustainable Coffee Packaging - Innovation opportunity for designing eco-friendly packaging solutions for coffee products, minimizing waste.
Industry Implications
1. Coffee Shop Industry - Coffee shops can implement cup-sharing programs and offer discounts for customers who purchase and return reusable mugs.
2. Sustainable Packaging Industry - Opportunity for sustainable packaging companies to collaborate with coffee brands in developing eco-friendly coffee cup solutions.
3. Recycling Industry - Recycling facilities can explore partnerships with coffee shops to efficiently collect and recycle used ceramic mugs and coffee cups.
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