'Vinyl Me, Please' Sends Consumers Curated LPs to Explore
M — August 3, 2016 — Art & Design
References: vinylmeplease
For consumers looking to find new music to listen to can turn to the 'Vinyl Me, Please' subscription service that revamps an interest in LPs for the millennials by sending curated records directly to the consumer. The service is based on a monthly basis subscription and it provides consumers with new music in a physical form.
While MP3s and video streaming are the more popular channels to listen to music on these days, 'Vinyl Me, Please' focuses on repackaging vinyls to suit younger consumers. The brand sends indie artists that consumers might not hear of otherwise in record form directly to their doorstep. This allows users to explore the album, the artwork as well as a customized cocktail pairing that is branded to the sound and aesthetic of the artist.
While MP3s and video streaming are the more popular channels to listen to music on these days, 'Vinyl Me, Please' focuses on repackaging vinyls to suit younger consumers. The brand sends indie artists that consumers might not hear of otherwise in record form directly to their doorstep. This allows users to explore the album, the artwork as well as a customized cocktail pairing that is branded to the sound and aesthetic of the artist.
Trend Themes
1. Curated Vinyl Subscriptions - 'Vinyl Me, Please' is revolutionizing the way millennials discover music with its curated LP subscription service, offering disruptive innovation opportunities in the vinyl industry.
2. Physical Music Experiences - 'Vinyl Me, Please' taps into the desire for tangible music experiences, presenting an opportunity for disruption in the digital-dominated music industry.
3. Personalized Music Curation - The customized cocktail pairing offered by 'Vinyl Me, Please' showcases the potential for personalized music curation, creating opportunities for innovation in the music and beverage industries.
Industry Implications
1. Subscription Services - 'Vinyl Me, Please' and similar curated vinyl subscription services present disruptive innovation opportunities in the subscription industry, reimagining how consumers discover and experience music.
2. Vinyl Manufacturing - The resurgence of interest in vinyl records fueled by 'Vinyl Me, Please' creates opportunities for disruptive innovation in the vinyl manufacturing industry, from production techniques to packaging design.
3. Music and Beverage Pairing - 'Vinyl Me, Please' sets a precedent for combining music and beverage experiences, opening up avenues for disruption and innovation in the music and beverage industries through unique pairings and collaborations.
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