The Record Planet Print Ads Show Old Legends Still Rocking Out
Meghan Young — November 19, 2011 — Marketing
References: recordplanet.nl & ibelieveinadv
Record Planet has taken an interesting route to advertise their Mega Record & CD Fair. Focusing on music legends such as Michael Jackson, David Bowie and John Denver, this series of print ads has tweaked these rockstars, giving each of them gray hair.
Conceived and executed by Doorn & Roos, an ad agency based in The Netherlands, the Record Planet ad campaign essentially shows their continued longevity in the industry. Well into their old age, Elvis, The Beatles and Prince are still seen rocking out, even if it is just in Record Planet's renditions.
For those who love the genre of rock and roll, and want to imagine what certain deceased stars would look like today, this campaign is the perfect solution.
Conceived and executed by Doorn & Roos, an ad agency based in The Netherlands, the Record Planet ad campaign essentially shows their continued longevity in the industry. Well into their old age, Elvis, The Beatles and Prince are still seen rocking out, even if it is just in Record Planet's renditions.
For those who love the genre of rock and roll, and want to imagine what certain deceased stars would look like today, this campaign is the perfect solution.
Trend Themes
1. Aging Music Legends - Opportunity to create products or services that cater to fans of aging music legends.
2. Graphic Novel Style Print Ads - Opportunity to create more engaging and visually appealing print ads in a graphic novel style.
3. Nostalgia Marketing - Opportunity to use nostalgia as a marketing tool to reach audiences who have a strong connection to iconic figures of the past.
Industry Implications
1. Music Merchandising - Opportunity for companies to develop merchandise that features aging music legends.
2. Advertising - Opportunity for ad agencies to create visually appealing campaigns in a graphic novel style.
3. Entertainment - Opportunity for companies to explore the use of nostalgia in the entertainment industry, such as creating movies or TV shows that feature aging music legends.
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