These Billboard Advertisements Will Be Recycled into Unique Bags
Ellen Smith — July 20, 2017 — Eco
References: kelseymontagueart & rareform
These reclaimed billboard bags allow consumers to own a unique piece of Los Angeles' art and advertisement history.
Kelsey Montague is an American artist best known for her large-scale murals which typically contain sprawling angel wings or dancing dandelions. 'Rareform' is transforming these billboards into one-of-a-kind bags, available for purchase. After two weeks, Montague's illustrations will be taken down and cut into 50 backpacks, 130 tote bags, and 80 accessory bags. No product will look like the other, appealing to Millennials individualistic and eco-friendly desires. Each unique piece can help revolutionize how people perceive outdoor advertisements.
Through extending the life of these billboards, 'Rareform' and Montague are setting an example of environmentally responsible design innovation. These reclaimed billboard bags represent a new and growing market for ecologically-friendly design, demanded by a younger demographic.
Kelsey Montague is an American artist best known for her large-scale murals which typically contain sprawling angel wings or dancing dandelions. 'Rareform' is transforming these billboards into one-of-a-kind bags, available for purchase. After two weeks, Montague's illustrations will be taken down and cut into 50 backpacks, 130 tote bags, and 80 accessory bags. No product will look like the other, appealing to Millennials individualistic and eco-friendly desires. Each unique piece can help revolutionize how people perceive outdoor advertisements.
Through extending the life of these billboards, 'Rareform' and Montague are setting an example of environmentally responsible design innovation. These reclaimed billboard bags represent a new and growing market for ecologically-friendly design, demanded by a younger demographic.
Trend Themes
1. Reclaimed Billboard Bags - Disruptive Innovation Opportunity: Creating unique and eco-friendly bags from reclaimed billboards can appeal to the growing market for environmentally responsible design.
2. Artistic Upcycling - Disruptive Innovation Opportunity: Transforming billboard advertisements into one-of-a-kind bags creates a new and growing market for artistic upcycling.
3. Individualistic and Eco-friendly Designs - Disruptive Innovation Opportunity: Meeting the demand for individualistic and eco-friendly products by offering unique bags made from reclaimed billboards.
Industry Implications
1. Outdoor Advertising - Disruptive Innovation Opportunity: Embracing innovative ways to extend the life of billboards and transform them into marketable bags.
2. Fashion and Accessories - Disruptive Innovation Opportunity: Capitalizing on the growing market for eco-friendly and unique fashion items.
3. Sustainable Design - Disruptive Innovation Opportunity: Addressing the demand for environmentally responsible design by repurposing billboards into functional and stylish bags.
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