Soon Tong's Reckless Ericka AW11 Series is Dark and Dramatic
Meghan Young — May 15, 2011 — Fashion
References: calibrepics & behance.net
I love when photographers and fashion designers decide to juxtapose clothes against a contrasting backdrop; in the case of the Reckless Ericka AW11 photo series, the dark, tailored fashion is contrasted quite sharply against the rugged backdrop of a barnyard.
Photographed by Soon Tong, the Reckless Ericka AW11 photo series nevertheless has an overall Gothic vibe that bridges the two different worlds together. Actually, there seems to be a story arc embedded in this series, as though a coven of vampires or a mischievous group of socialites is hiding out from something or someone.
The Reckless Ericka AW11 photo series interestingly showcases off the fabulous fall outfits in a dramatic way so as to capture our attention immediately.
Photographed by Soon Tong, the Reckless Ericka AW11 photo series nevertheless has an overall Gothic vibe that bridges the two different worlds together. Actually, there seems to be a story arc embedded in this series, as though a coven of vampires or a mischievous group of socialites is hiding out from something or someone.
The Reckless Ericka AW11 photo series interestingly showcases off the fabulous fall outfits in a dramatic way so as to capture our attention immediately.
Trend Themes
1. Contrasting Backdrops - Opportunity to explore the juxtaposition of fashion against unexpected backgrounds to create visually striking imagery.
2. Gothic Fashion - Potential to tap into the dark and dramatic aesthetic of Gothic fashion for unique and eye-catching designs.
3. Storytelling in Fashion Photography - Emerging trend of incorporating narrative elements into fashion photography to evoke emotions and engage viewers.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity to experiment with new concepts and techniques in fashion photography to create captivating visuals.
2. Fashion Design - Potential for disruptive innovation by infusing Gothic elements into fashion design, creating edgy and unconventional garments.
3. Visual Storytelling - Opportunity for disruptive innovation in the field of visual storytelling by integrating fashion narratives into marketing campaigns and brand identity.
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