The 'Stone Ruination IPA' is Making a Comeback After a Seven-Year Hiatus
Rahul Kalvapalle — February 8, 2023 — Lifestyle
References: stonebrewing & newschoolbeer
Stone Brewing's 'Stone Ruination' is widely considered one of the pioneers of the double IPA format, which is precisely why the San Diego County-founded brewery is bringing the beer back to the market seven years after it was originally discontinued.
The 'Stone Ruination' is regarded as a classic West Coast Double IPA due to the fact that it carries a full clip of hops, specifically the classic combination of Chinook, Centennial and Magnum hop varieties. As a result, this beer boasts a bold hoppiness rounded off by an explosion of citrus and laced with delicate arboreal aromas. This is why Stone Brewing selected this particular double IPA to be the first release of its '2023 Fan Favorite Returns.'
Image Credit: Stone Brewing
The 'Stone Ruination' is regarded as a classic West Coast Double IPA due to the fact that it carries a full clip of hops, specifically the classic combination of Chinook, Centennial and Magnum hop varieties. As a result, this beer boasts a bold hoppiness rounded off by an explosion of citrus and laced with delicate arboreal aromas. This is why Stone Brewing selected this particular double IPA to be the first release of its '2023 Fan Favorite Returns.'
Image Credit: Stone Brewing
Trend Themes
1. Double IPA Resurgence - The return of the Stone Ruination IPA signals a resurgence in demand for classic West Coast double IPAs with bold hoppy flavors and citrus notes, presenting an opportunity for craft breweries to revive similar styles.
2. Nostalgia Beverages - The Stone Ruination IPA's reintroduction following a seven-year hiatus taps into consumers' desire for nostalgic flavors and experiences, offering opportunities for food and beverage businesses to revive other classic products that resonate with customers.
3. Craft Beermanship - The Stone Ruination IPA revival demonstrates the power of artisanship in the craft beer industry and presents opportunities for new breweries to innovate on classic styles and create unique and flavorful brews.
Industry Implications
1. Craft Beer - The popularity of the Stone Ruination IPA and similar double IPAs signals a growing demand for craft beer with bold and experimental flavors, presenting opportunities for craft breweries to create unique and flavorful brews that appeal to beer enthusiasts.
2. Food and Beverage - The reintroduction of the Stone Ruination IPA highlights the trend for nostalgic flavors and experiences, providing opportunities for food and beverage businesses to revive classic products and tap into consumers' desire for traditional and comforting flavors.
3. Retail and E-commerce - The resurgence of demand for classic West Coast double IPAs presents opportunities for online and brick-and-mortar retailers to stock a wider range of craft beer styles and offer customers unique and adventurous options to choose from.
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