The BLNCD Naturals CBD-Infused Sparkling Waters are Flavorful
Michael Hemsworth — February 13, 2020 — Marketing
References: blncdnaturals & bevnet
The BLNCD Naturals CBD-infused sparkling waters are a new range of refreshment options for consumers who are looking for a way to integrate the benefits of CBD into their lifestyle in a simple, flavorful manner. The drinks are all infused with 20mg of CBD per 12 ounce can, which will help a person to relax and unwind to keep their stress levels in check in a natural way. The drinks were created by the Minnesota-based brand in partnership with Big Watt Coffee in order to help achieve a high-quality product that addresses the various needs of consumers.
The BLNCD Naturals CBD-infused sparkling waters were explained by Co-Founder Allison Vaillancourt who said, "When creating these blends we didn’t want a one-size-fits-all solution. We think of terpenes as the essential oils of the cannabis plant. We feel terpenes are the future of new cannabis formulation and when you go to dispensaries today they are arranging their cannabis strains by their terpene profile. They have their own therapeutic value and they work synergistically with CBD.”
Image Credit: BevNET
The BLNCD Naturals CBD-infused sparkling waters were explained by Co-Founder Allison Vaillancourt who said, "When creating these blends we didn’t want a one-size-fits-all solution. We think of terpenes as the essential oils of the cannabis plant. We feel terpenes are the future of new cannabis formulation and when you go to dispensaries today they are arranging their cannabis strains by their terpene profile. They have their own therapeutic value and they work synergistically with CBD.”
Image Credit: BevNET
Trend Themes
1. Cbd-infused Sparkling Waters - The trend of CBD-infused sparkling waters presents an opportunity for beverage companies to tap into the growing demand for CBD products while offering a refreshing and flavorful alternative to traditional beverages.
2. Integrating CBD Into Lifestyle - The trend of integrating CBD into different lifestyle products provides an opportunity for brands in various industries, such as skincare, wellness, and food, to cater to consumers seeking the potential benefits of CBD in a convenient and enjoyable way.
3. Terpenes as Essential Oils of Cannabis - The trend of recognizing terpenes as the essential oils of the cannabis plant opens up opportunities for cannabis companies to explore new cannabis formulations that combine the therapeutic properties of terpenes with CBD for enhanced therapeutic benefits.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of CBD-infused sparkling waters by developing innovative and flavorful CBD drink options to cater to health-conscious consumers looking for relaxation and stress relief.
2. Skincare - The skincare industry can seize the opportunity to incorporate CBD into their products to offer consumers potential skin benefits, such as anti-inflammatory and antioxidant properties, while tapping into the growing demand for CBD-infused skincare products.
3. Wellness - The wellness industry can embrace the trend of integrating CBD into lifestyle products to cater to consumers seeking natural remedies for stress management and overall well-being, providing disruptive innovation opportunities for companies in the wellness space.
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