The Twelve5 Rebel Hard Tea is 100-Calories Per Can
Michael Hemsworth — August 21, 2021 — Marketing
References: rebelhardcoffee & csnews
The Twelve5 Rebel Hard Tea is being launched by the brand to provide consumers with an alternative option to high-sugar and hard seltzer options presently on the market.
The drinks are focused on delivering a flavor-packed experience that comes in at 100-calories per serving and is reported to offer a smoother consumption experience when compared to carbonated seltzers. The beverages come in four flavor options including Peach Hard Tea, Half & Half Hard Tea with Lemonade, Sweet Hard Tea with a splash of Lemon and Raspberry Hard Tea.
The new Twelve5 Rebel Hard Teas will be available with all four flavors included in the Rebel Hard Tea Variety Pack, while consumers can also pick up four-packs of the Half & Half Hard Tea with Lemonade and Sweet Hard Tea with a splash of Lemon flavors.
The drinks are focused on delivering a flavor-packed experience that comes in at 100-calories per serving and is reported to offer a smoother consumption experience when compared to carbonated seltzers. The beverages come in four flavor options including Peach Hard Tea, Half & Half Hard Tea with Lemonade, Sweet Hard Tea with a splash of Lemon and Raspberry Hard Tea.
The new Twelve5 Rebel Hard Teas will be available with all four flavors included in the Rebel Hard Tea Variety Pack, while consumers can also pick up four-packs of the Half & Half Hard Tea with Lemonade and Sweet Hard Tea with a splash of Lemon flavors.
Trend Themes
1. Low Calorie Hard Tea - Brands can innovate by introducing low calorie hard tea options to compete with high-sugar and hard seltzer options presently on the market.
2. Non-carbonated Beverages - There is an opportunity for brands to disrupt the market by offering non-carbonated hard tea options, which offer a smoother consumption experience than carbonated seltzers.
3. Variety Packs - Brands can create variety packs of their hard tea flavors to capture the attention of consumers who are looking for a range of options in their beverages.
Industry Implications
1. Alcoholic Beverages - Brands in the alcoholic beverages industry can showcase low calorie and non-carbonated hard tea options to the market, as people are looking for healthier alternatives to sugary alcoholic beverages.
2. CPG - The CPG industry can innovate and introduce new, exciting low calorie hard tea options that cater to consumer preferences and demands.
3. Convenience Stores - Convenience stores can stock variety packs of hard tea from different brands to provide their customers with a range of options in the low calorie and non-carbonated beverage space.
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