Omote Uses Real-Time Projection Mapping to Bring Makeup to Life
Laura McQuarrie — August 19, 2014 — Fashion
References: connpass & digitalbuzzblog
Real-time projection mapping is pretty impressive, but Omote is an advanced technology that takes it to another level. To demonstrate the powers of Omote, a model was set up to show the range of makeup looks that could be displayed on her moving face. These looks range from ones with dramatic eyeliner to ones that would take an extremely talented makeup artist to apply—and even so, this kind of dynamism isn't possible with traditional makeup.
It's difficult to grasp that all of the makeup looks are purely projections, especially just from a video. However, for those lucky enough to attend at the end of this month, there will be a demonstration in Tokyo for people to witness this makeup projection mapping technology with their own eyes.
It's difficult to grasp that all of the makeup looks are purely projections, especially just from a video. However, for those lucky enough to attend at the end of this month, there will be a demonstration in Tokyo for people to witness this makeup projection mapping technology with their own eyes.
Trend Themes
1. Real-time Projection Mapping - Disruptive innovation opportunity: Explore the use of real-time projection mapping in industries like advertising, entertainment, and live events to create immersive and dynamic experiences.
2. Virtual Makeup - Disruptive innovation opportunity: Develop virtual makeup technologies that can simulate various cosmetic looks in real-time, eliminating the need for physical products.
3. Dynamic Makeup Looks - Disruptive innovation opportunity: Combine projection mapping and augmented reality to create interactive and customizable makeup looks that can adapt to facial movements and expressions.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Integrate projection mapping technology into the cosmetics industry to offer virtual try-on experiences and personalized makeup simulations.
2. Advertising - Disruptive innovation opportunity: Utilize real-time projection mapping to create captivating and interactive advertising campaigns that grab people's attention in a crowded media landscape.
3. Entertainment - Disruptive innovation opportunity: Incorporate projection-mapped makeup into live performances, concerts, and theatrical productions to enhance visual storytelling and create stunning visual effects.
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