This Billboard Displays Real-Time Hacking Attempts
Ellen Smith — March 8, 2018 — Marketing
A new billboard that's attempting to demonstrate the importance of strong cyber security has appeared in the United Kingdom, and displays real-time hacking attempts.
This real-time billboard was created by the U.K insurance company Hiscox and developed with the help of the creative agency AMV BBDO and Grand Visual. The billboard's main intention was to inform small business owners of the frequency of these cyber attacks, as often these types of companies are more vulnerable. The billboard displays a red pulsing dot every time the server detects a cyber attack, with an average of 23,000 attempted hacks per day and an estimated 1 in 3 small businesses having experienced an attempted security breach.
Image Credit: Hiscox, AMV BBDO
This real-time billboard was created by the U.K insurance company Hiscox and developed with the help of the creative agency AMV BBDO and Grand Visual. The billboard's main intention was to inform small business owners of the frequency of these cyber attacks, as often these types of companies are more vulnerable. The billboard displays a red pulsing dot every time the server detects a cyber attack, with an average of 23,000 attempted hacks per day and an estimated 1 in 3 small businesses having experienced an attempted security breach.
Image Credit: Hiscox, AMV BBDO
Trend Themes
1. Real-time Cyber Security Monitoring - Developing real-time cyber security monitoring systems for small businesses to protect from cyber attacks
2. Interactive Cyber Security Campaigns - Creating interactive cyber security campaigns to educate small business owners about the importance of strong cyber security
3. Cyber Security Insurance - Developing innovative cyber security insurance policies for small businesses to cover for potential cyber attacks
Industry Implications
1. Cyber Security - The cyber security industry can offer real-time cyber attack monitoring and other innovative cyber security solutions to small businesses
2. Insurance - The insurance industry can offer cyber security insurance policies for small businesses to help cover cyber attack damages
3. Marketing and Advertising - The marketing and advertising industry can create interactive cyber security campaigns to educate small business owners on the importance of strong cyber security
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