Saffron Road's Heat-and-Eat Meals are Ready in Minutes
Laura McQuarrie — June 20, 2023 — Lifestyle
References: saffronroad & prnewswire
Saffron Road's newest heat-and-eat meals were inspired by the flavors of Morocco and they promise to help eaters travel around the world via through their sense of taste with microwaveable entrees that are ready in six minutes or less. These four new frozen entrees include Chicken & Potatoes, Coconut Cauliflower Curry, Chickpea Masala and Chicken Enchiladas Al Chipotle, each of which explores the vibrant flavors of North Africa. While all of these options are gluten-free, two are vegan.
Chef John Umlauf, Senior VP of Culinary Operations, says, "Our meals are prepared just like a restaurant with no shortcuts: we caramelize and deglaze the mirepoix and tomato paste, pan-roast the vegetables, and slow-simmer the sauces, all using authentic, wholesome ingredients native to the regions of each recipe."
Chef John Umlauf, Senior VP of Culinary Operations, says, "Our meals are prepared just like a restaurant with no shortcuts: we caramelize and deglaze the mirepoix and tomato paste, pan-roast the vegetables, and slow-simmer the sauces, all using authentic, wholesome ingredients native to the regions of each recipe."
Trend Themes
1. Microwaveable Entrees - Opportunity to innovate in the convenience food industry by developing more microwaveable entrees with diverse international flavors.
2. Gluten-free Frozen Meals - Disruptive innovation opportunity in the frozen food industry lies in creating a wider range of gluten-free meals that cater to the increasing demand for dietary restrictions.
3. Authentic International Flavors - Opportunity to bring authentic and vibrant international flavors to the frozen food aisle by exploring cuisines from different regions of the world.
Industry Implications
1. Convenience Food - Innovation potential in the convenience food industry to develop ready-to-eat meals with authentic flavors that can be heated quickly.
2. Frozen Food - Disruptive innovation opportunity in the frozen food industry lies in creating more diverse and globally-inspired frozen entrees.
3. Specialty Dietary Products - Opportunity to cater to the growing market of individuals looking for gluten-free and vegan options in frozen meals.
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