Mucinex and DoorDash Partnered on a New Campaign
Michael Hemsworth — December 13, 2023 — Marketing
References: doordash & drugstorenews
Mucinex and DoorDash have announced new partnership that has launched just in time for the cold & flu season to help shoppers easily gain access to medication without having to leave the house.
The campaign includes a series of co-branded ads created with McCann and features Dashers delivering Mucinex products to consumers who need it most. Dashers are seen going the extra mile to get the medication to the customer as quickly as possible to help them prepare for comeback season when they're feeling better.
The Mucinex and DoorDash commercials are airing throughout December, and can be seen on national television networks including NBC, FOX and ABC. The ads will also be featured on a variety of streaming platforms including Peacock, Hulu, Samsung TV Plus, Roku and YouTube.
The campaign includes a series of co-branded ads created with McCann and features Dashers delivering Mucinex products to consumers who need it most. Dashers are seen going the extra mile to get the medication to the customer as quickly as possible to help them prepare for comeback season when they're feeling better.
The Mucinex and DoorDash commercials are airing throughout December, and can be seen on national television networks including NBC, FOX and ABC. The ads will also be featured on a variety of streaming platforms including Peacock, Hulu, Samsung TV Plus, Roku and YouTube.
Trend Themes
1. Medication Delivery Partnerships - The collaboration between Mucinex and DoorDash highlights the trend of partnering with delivery services to make medication more accessible.
2. Co-branded Advertising Campaigns - The Mucinex and DoorDash campaign showcases the trend of creating co-branded ads to reach a wider audience and enhance brand visibility.
3. Streaming Platform Advertising - The inclusion of streaming platforms in the ad campaign demonstrates the trend of leveraging digital platforms to target a tech-savvy audience.
Industry Implications
1. Pharmaceutical Delivery - The partnership between Mucinex and DoorDash presents opportunities for the pharmaceutical delivery industry to collaborate with on-demand delivery services for convenient medication access.
2. Advertising and Marketing - The co-branded advertising campaign by Mucinex and DoorDash opens up possibilities for advertising and marketing agencies to create compelling collaborations between brands.
3. Streaming Services - The inclusion of the Mucinex and DoorDash campaign on streaming platforms highlights the potential for streaming services to attract advertising partnerships and diversify revenue streams.
3.6
Score
Popularity
Activity
Freshness
