IKEA & the Man Booker Prize Created Reading Rooms Filled with Free Novels
Laura McQuarrie — July 23, 2018 — Art & Design
References: ikea & campaignlive
To encourage more consumers to pick up a book, IKEA teamed up with the Man Booker Prize to launch in-store Reading Rooms.
As well as being able to visit the Reading Rooms and relax, consumers will find themselves surrounded by free books, including a list of 13 titles that have been recognized as some of the best books of the year. After reading for an hour in-store, consumers will then have the chance to continue the experience by taking a book home.
Naturally, the cozy Reading Rooms will be decked out in furniture and decor from IKEA, including reading lamps, armchairs, bookcases and footstools, all to promote reading and relaxation in a tranquil setting that can easily be recreated in one's own home.
As well as being able to visit the Reading Rooms and relax, consumers will find themselves surrounded by free books, including a list of 13 titles that have been recognized as some of the best books of the year. After reading for an hour in-store, consumers will then have the chance to continue the experience by taking a book home.
Naturally, the cozy Reading Rooms will be decked out in furniture and decor from IKEA, including reading lamps, armchairs, bookcases and footstools, all to promote reading and relaxation in a tranquil setting that can easily be recreated in one's own home.
Trend Themes
1. In-store Reading Experiences - Creating in-store reading lounges with free books and comfortable furniture provides consumers with a unique and immersive reading experience.
2. Branded Collaborations - Teaming up with well-known brands or organizations, like IKEA and the Man Booker Prize, can create innovative and engaging experiences for consumers.
3. Promoting Reading Culture - By offering free books and dedicated spaces for reading, businesses can contribute to fostering a reading culture and encourage literacy among consumers.
Industry Implications
1. Furniture Retail - Furniture retailers can create in-store reading lounges with their products, enhancing the overall shopping experience and promoting their brand as a lifestyle enhancer.
2. Publishing - Publishers can collaborate with retail brands to create reading spaces and offer free books, ultimately increasing exposure and generating interest in their published works.
3. Hospitality - Hotels, cafes, and other hospitality businesses can incorporate reading lounges as a unique amenity to attract and retain customers, providing a cozy and relaxing environment for reading enthusiasts.
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