Harry’s and KRINK Team Up for Art-Inspired Second Mammoth Series
Mickey Phoon — March 3, 2023 — Lifestyle
References: hypebeast
Men’s grooming brand Harry’s has joined artist materials brand KRINK for its second Mammoth Series release. This is the first time both brands have collaborated with each other. KRINK’s founder Craig Costello spoke about the collaboration, saying: “I’m excited to collaborate with another like-minded, New York-native brand like Harry’s to create a limited-edition gift set that encourages customers to reimagine and enjoy their routine.”
The collaboration consists of a limited-edition gift set covered in KRINK’s signature silver color with graffiti typography. Inside, the box contains Harry’s Winston Razor, a KRINK marker, two spare blade cartridges, and a designated travel case. All the items are colored in hues of silver, gunmetal, and chrome. The creators of this Mammoth Series release hope that the items can transform its users' and the artistic community’s everyday routines. The Mammoth Series limited-edition gift set will be available through the Harry's official website.
Image Credit: Harry's, hypebeast, hypebeast
The collaboration consists of a limited-edition gift set covered in KRINK’s signature silver color with graffiti typography. Inside, the box contains Harry’s Winston Razor, a KRINK marker, two spare blade cartridges, and a designated travel case. All the items are colored in hues of silver, gunmetal, and chrome. The creators of this Mammoth Series release hope that the items can transform its users' and the artistic community’s everyday routines. The Mammoth Series limited-edition gift set will be available through the Harry's official website.
Image Credit: Harry's, hypebeast, hypebeast
Trend Themes
1. Art-inspired Gift Sets - The collaboration between Harry's and KRINK shows the potential for combining art and grooming for unique limited-edition gift sets.
2. Collaborations Between Brands - The first collaboration between Harry's and KRINK highlights the potential for brands in different industries to team up for innovative releases.
3. Personalization of Grooming Products - By including a KRINK marker, the limited-edition Mammoth Series gift set encourages users to personalize their grooming products for a unique touch and potential new market.
Industry Implications
1. Men's Grooming - The Harry's and KRINK collaboration highlights an opportunity for more artistic and personalized releases within the men's grooming industry.
2. Art Supplies - KRINK's collaboration with Harry's demonstrates how the art supplies industry can expand into new markets by partnering with other brands.
3. E-commerce - By releasing the Mammoth Series gift set exclusively through Harry's official website, the company showcases the potential for e-commerce in the men's grooming industry.
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