The Ray-Ban Gold Aviators Go for an Exorbitant $3,800
Laura McQuarrie — October 24, 2013 — Luxury
References: glamourmagazine & luxuo
These Ray-Ban gold Aviators are one pair of sunglasses that you definitely can't afford to lose. The luxe sunglasses feature polarized G-15 crystal lenses and thin frames made from 18-karat gold. Only 1,200 of these sunglasses will be made and each will sell for $3,800.
This decadent take on the Aviators' frame is a gorgeous update to the classic sunglasses from the 1930s. Initially, the sunglasses became known for their ability to protect the eyes of US Air Force pilots. Since then, these glasses have become style staples for both men and women. In addition to these being a fashion statement, the golden version of these glasses will gives off a level of prestige for the few thousand who will purchase a pair.
The Ray-Ban gold Aviators will be available starting in November.
This decadent take on the Aviators' frame is a gorgeous update to the classic sunglasses from the 1930s. Initially, the sunglasses became known for their ability to protect the eyes of US Air Force pilots. Since then, these glasses have become style staples for both men and women. In addition to these being a fashion statement, the golden version of these glasses will gives off a level of prestige for the few thousand who will purchase a pair.
The Ray-Ban gold Aviators will be available starting in November.
Trend Themes
1. Luxury Sunglasses - There is a growing trend in creating luxury version of classic sunglasses with gold and other high-end materials.
2. Exclusivity and Scarcity - Luxury brands are finding opportunities in creating limited edition products with scarcity to create an aura of exclusivity.
3. Polarized Lenses - There is a trend in creating sunglasses with advanced polarized lenses that protect the eyes from glare and harmful UV rays.
Industry Implications
1. Luxury Goods - Luxury goods companies can explore creating lineups of high-end sunglasses that offer an air of exclusivity and materials that complement the brand’s existing lines.
2. Optical and Eyewear - Eyewear companies can propose new innovations in polarized lens technology and create new designs of classic sunglass styles such as aviators.
3. Branding and Marketing - Branding and marketing agencies can work with luxury brands to engineer marketing campaigns that highlight luxurious materials and scarce quantities to appeal to high-end consumers.
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