The W.K Kellogg by Kids Snack Bars are Made with Fruits and Vegetables
Michael Hemsworth — January 22, 2021 — Marketing
References: kelloggcompany & foodbev
The W.K Kellogg by Kids snack bars are part of the brands expanded range of products being launched to offer consumers in the UK to enjoy nutritious foods that are also tasty. The bars were created by kids for kids as part of a collaborative workshop series that saw 2,000 children and parents working to formulate the highest quality option possible. The bars come in two flavor options including Strawberry, Raspberry & Beetroot and Orange & Carrot, which are both less than 100 calories each and made with fruits, vegetables and whole grains in the mix.
Nutritionist and Kellogg's Wellbeing Lead in the UK Catriona Campbell-Voegt spoke on the new W.K Kellogg by Kids snack bars saying, "The kids’ market for products that are both tasty and nutritious has been mostly untapped, so we’re thrilled to be able to meet demand by expanding our W.K Kellogg by Kids range and give parents the option to buy snacks they’re confident their children will enjoy while not having to worry about them being unhealthy.’’
Image Credit: Kellogg Company
Nutritionist and Kellogg's Wellbeing Lead in the UK Catriona Campbell-Voegt spoke on the new W.K Kellogg by Kids snack bars saying, "The kids’ market for products that are both tasty and nutritious has been mostly untapped, so we’re thrilled to be able to meet demand by expanding our W.K Kellogg by Kids range and give parents the option to buy snacks they’re confident their children will enjoy while not having to worry about them being unhealthy.’’
Image Credit: Kellogg Company
Trend Themes
1. Child-collaborated Food - Implementing collaborative workshops with children in the creation of healthy snack options could be a disruptor for the children's food industry.
2. Fruit and Vegetable Snacks - As consumers increasingly demand healthier snack options, there is an opportunity for the snack industry to focus on creating snacks with fruits and vegetables as their main ingredients.
3. Low-calorie Snack Bars - As the demand for low-calorie options increases, the snack industry could focus on creating tasty snack bars that are less than 100 calories.
Industry Implications
1. Children's Snacks - By offering healthy snack options that are fun and tasty, companies in the children's snack industry can set themselves apart and meet the growing demand for nutritious foods.
2. Health Food - As more consumers prioritize health and wellness, there is an opportunity for the health food industry to expand their offerings with low-calorie and fruit and vegetable-based snacks.
3. Food Innovation - Collaborative workshops with consumers, especially young children, can be a disruptive innovation for the food industry as it provides fresh and novel ideas for food products.
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