The RAW Material Exhibit Rethinks Basic Building Materials
Meghan Young — July 9, 2014 — Art & Design
References: exchangemagazine
The RAW Material art installation recently took place in a storage locker. Located in Toronto, Canada, this unusual space provided the perfect industrial backdrop for the sculptures showcased within. A creative study of basic building materials, wood, glass and metal were manipulated into mini hanging houses, oversized illuminated cases and more.
Boasting an interactive element, the RAW Material art installation invited onlookers to doodle and draw on a glass canvas. Playful and unexpected, it encouraged visitors to truly rethink these 'raw materials.' RAW principal Roland Rom Colthoff says, "In the design and builder community, we spend our days obsessing over how to manipulate these resources to create structures for our clients and the culture at large. We want to create an atmosphere where people will have the opportunity to play with these building blocks--let their imagination run wild like when they were kids.”
Boasting an interactive element, the RAW Material art installation invited onlookers to doodle and draw on a glass canvas. Playful and unexpected, it encouraged visitors to truly rethink these 'raw materials.' RAW principal Roland Rom Colthoff says, "In the design and builder community, we spend our days obsessing over how to manipulate these resources to create structures for our clients and the culture at large. We want to create an atmosphere where people will have the opportunity to play with these building blocks--let their imagination run wild like when they were kids.”
Trend Themes
1. Industrial Art Installations - Businesses in the event and marketing industries can create unique and immersive experiences by repurposing industrial spaces or materials for art installations.
2. Interactive Exhibits - Museums and galleries can increase visitor engagement by incorporating interactive elements, such as glass canvases, into their exhibits.
3. Creative Use of Building Materials - Builders and designers can experiment with basic building materials to create unconventional and eye-catching structures or pieces of art.
Industry Implications
1. Event Planning - By utilizing unconventional spaces, such as storage lockers, event planners can create unique and memorable experiences for attendees.
2. Marketing - Marketers can differentiate their campaigns by incorporating artistic installations that repurpose basic building materials to showcase a brand or message.
3. Architecture and Design - Architects and designers can push the boundaries of traditional building materials by experimenting with unconventional uses and incorporating artistic elements into their designs.
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