Kapital's SS19 Collection Celebrates Bob Marley and Jamaica
References: kapital.jp & highsnobiety
Fashion label Kapital introduces its new collection designed for the Spring/Summer 2019 season, boasting an overall Rastafarian-theme. The new collection follows the label's recent drop comprised of cozy sweaters to round off the Fall/Winter 2018 season. Entering into the warmer seasons, the fashion brand takes a much more vibrant approach, featuring apparel that honors the late Bob Marley and early eras of Jamaica.
Specifically, Kapital highlights the soothing culture of the 60s and it shows through the laid-back structures. A standout item is the patched up bandana-like button up shirt. It features several shades of pink and purple bandanas, sewn together to be a single shirt -- there is also a dark blue bandana backpack that follows the same theme.
Specifically, Kapital highlights the soothing culture of the 60s and it shows through the laid-back structures. A standout item is the patched up bandana-like button up shirt. It features several shades of pink and purple bandanas, sewn together to be a single shirt -- there is also a dark blue bandana backpack that follows the same theme.
Trend Themes
1. Rastafarian-themed Apparel - Opportunity for fashion brands to create collections inspired by Rastafarian culture and iconic figures like Bob Marley.
2. 60s-inspired Fashion - Chance for designers to incorporate laid-back structures and retro vibes into their clothing lines.
3. Patchwork Fashion - Potential for innovative designs using patchwork techniques to create unique and eclectic garments.
Industry Implications
1. Fashion - Fashion brands can tap into the demand for Rastafarian-themed apparel and 60s-inspired fashion.
2. Textile - Textile companies have the opportunity to create and supply fabrics with Rastafarian-inspired patterns and vibrant colors.
3. Retail - Retailers can capitalize on the growing interest in patchwork fashion by curating and selling unique patchwork garments.
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